The holiday season is a peak shopping period, with consumers actively searching for the best deals on gift items and other products. However, many shoppers struggle to find the perfect gift. According to a 2023 survey by Google and Ipsos, 41 percent of shoppers find holiday shopping difficult, while over 50 percent search extensively online for the perfect gift, which is less likely to exist. “The right tools don’t just attract customers, they guide them to confident buying decisions,” says Seth Price of blusharkdigital.com.
The reason? They do not have ideas of what to get for their loved ones. About 23 percent feel uninspired and simply scroll aimlessly, unsure of what to buy. To address this, Google has introduced new features to help improve the shopping experience of users and help businesses connect with shoppers and potential clients.
Google introduced these new features much to the surprise of many. The three features are:
These features are expected to improve interaction and increase purchases throughout the shopping season and beyond. Marketers would only need to stay updated with Google’s news about these features to know how best to maximize them.
For these businesses, this will bring an increase in customer engagement, increase their reach, and potentially increase conversion rates. All of this is to improve bottom lines and keep businesses out of the red.
Below are descriptions of the new features being introduced by Google.
Google is introducing new features for pricing to improve conversions for businesses. The major features are:
Additionally, merchants will be able to choose where their deals and discounts will be displayed across Google. This will be available on the Merchant Center dashboard and settings.
This new feature is available for exclusive shopping deals only. The search engine has redesigned the deals hub to improve customer experience. Customers will be able to uncover more discounted products and deals from various websites regardless of their location.
It is also worth mentioning that the annual list of a hundred gift ideas will be launched by Google. These gift ideas are suggested based on trending searches globally to reflect what people love and would want to be gifted. On this page, consumers will be able to discover gift ideas and shopping trends across numerous categories. Categories will also be guided by customer insight.
These categories will differ, allowing users to easily navigate through them. They will range from Home & Garden, Stocking Stuffers, Travel, Toys & Games, to Wellness Essentials, Electronics and Accessories, and Beauty.
Google notes that there are over four times more deal searches during the holiday season than at any other time. The holidays are a time of family gathering and gift sharing, a culture many families uphold. Also, it is expected that these newly introduced and expanded features will help customers get more information on the kinds of deals available with waste.
The release of the new features by Google is sure to have a positive effect on businesses globally. .. It will help many businesses boost conversion rates and record an increase in their sales. As a merchant, this is a great way to take in more income during the holiday season and beyond.
