Ella G Boutique officially cut the ribbon on its first permanent storefront Friday at Dublin Town Center, marking a new chapter for the Bucks County pop-up turned brick-and-mortar destination.
The noon grand opening celebration on Friday featured permanent jewelry by Eternal, bites from Philly Pickle Dude, champagne and treats, and swag bags for the first 25 shoppers.
The event drew supporters eager to shop, sip, and celebrate the boutique’s evolution from side hustle to storefront.
By James Short 
By James Short From side hustle to storefront
For founder Jen Guido, the journey began during a deeply personal season of life.
“I have always loved fashion and styling, but the real turning point came when I was pregnant and looking for something creative and flexible since I did not have a traditional maternity leave,” Guido said. “What started as a side hustle grew over time through consistency, learning, and being willing to pivot. Ten years later, I am still evolving, and that journey has really shaped what Ella G is today.”
Ella G began as a small clothing venture Guido balanced alongside her career as a licensed marriage and family therapist.
For five years, her dream was a popular pop-up across Montgomery, Bucks and Philadelphia counties. Over time, she sought greater creative control over the pieces she offered and the experience she created, shaping the vision for a boutique rooted in comfort, confidence, and community.
Named after her daughter, Ella G represents “strength, style, and the example of confidence” she hopes to pass on. Guido said she believes when women feel good in what they wear, it influences how they move through their lives.
Elevated casual for real life
Inside the new Dublin storefront, customers will find what the brand calls “elevated casual style” — pieces designed to be worn on repeat.
“Elevated casual styles that feel effortless but still put together. Pieces you will grab on repeat and truly live in,” Guido said when asked what makes Ella G unique. “Ella G blends wearable fashion with skincare and wellness in a fun, welcoming space that is all about supporting confidence and helping women feel like their best selves in everyday life.”
The boutique offers trendy tops, denim, dresses, sweaters, and accessories alongside curated wellness essentials. Its collections focus on easy layers, quality staples, standout denim, and seasonal pieces built for real-life schedules.
Beyond fashion, Ella G incorporates award-winning skincare and a wellness collection centered on energy, radiance, gut balance, and overall vitality. The store also provides complimentary Prysm antioxidant scans, reinforcing its mission of helping women feel good inside and out.
The brand serves a wide community of shoppers, from teens through their 50s, all looking for versatile outfits that transition from the office to dinner, from pilates to brunch, from carpool to a night out.
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Guido said the decision to plant roots in Dublin came organically.
“Interestingly, I was not actively searching for a storefront at the time. I received a call and stayed open to the opportunity,” she said. “Dublin feels like a growing, forward moving community, and the Town Center is a beautifully renovated space with a variety of businesses that truly support one another. It felt like the right place to plant roots.”
She also views the boutique as an investment in the local economy.
“Shopping local creates what is known as a multiplier effect, meaning the dollars spent here continue circulating through the community,” Guido said. “Some economic studies estimate that local spending can create up to a 3 to 7 times economic impact through local jobs, collaborations, and reinvestment. For me, that means partnering with other small businesses, hosting community driven events, and contributing to the growth and energy of Dublin Town Center.”
Lessons in consistency and connection
After a decade of building the brand both online and in person, Guido said adaptability has been essential.
“One of the biggest lessons has been learning when to pivot, both in retail and online,” she said. “Building a brand through social media while running a business behind the scenes can be challenging, and not everything works forever. Staying adaptable, showing up consistently, and focusing on real connection instead of perfection has made the biggest difference.”
Her advice to fellow entrepreneurs is simple: “Stay consistent, collaborate often, and build genuine relationships both in person and online.”
With its ribbon officially cut and doors now open, Ella G Boutique steps into 2026 with the same mission it started with: making getting dressed the easiest, most confidence-building part of a woman’s day — now with a permanent home in the heart of Dublin.
Ella G Boutique is at 123 Main Street, Dublin
