Marketing teams often face pressure to produce more video content across different channels. While this is understandable, video production turnaround time needs to be considered. Due to the complexities of the content, some videos can take weeks or even months. However, you can also get some of them earlier by planning well. If you consult the right agency, you will be informed of the timelines in advance to avoid confusion or misaligned expectations. Even if a video is produced more quickly because of its simplicity and brevity, you will not have to worry about its quality. Their strategic video production decisions will align with your business goals, enabling you to reap the full benefits.
For an experienced approach, you can speak with a well-known agency like Gorilla Creative. Reputable agencies like to maintain transparency from the beginning. That's why they specify every stage of video production, from ideation to editing and final delivery. Still, it's essential to understand why some corporate videos require more production time and how an efficient agency works to accelerate the process without compromising quality.
Factors affecting video production timeline
Making a corporate video is quite different from creating social media reels. Corporate videos demand finesse and precision. To achieve this, it is important to focus on the planning and approval process. Considering everything, a standard corporate video can take a few weeks to two months. A lengthy, multi-location video can be completed in two months or so, depending on the complexity. No matter the type, any branding or corporate video project begins with pre-production, where significant time is spent on concept development, scripting, storyboarding, and logistics. Logistics include deciding on locations, scheduling interviews, and arranging appropriate props. Because this work involves a budget, corporate videos need to be approved by all relevant departments. Due to multi-stage revisions, the process can get extended.
Since it's about portraying a company's brand and image perfectly, you cannot be casual about a single element, such as content, lighting, audio, or video resolution. Even editing has to be done well. Editors scour raw footage to create maximum impact. They handle color, audio, motion graphics, B-roll, and many other critical aspects. It cannot be overlooked that the availability of busy executives or employees often becomes a challenge. Nevertheless, a brief one-minute video can still be made in two weeks or so, while a longer video may take more time depending on its structure, pace, and storytelling. So, the delay or extended timeline can be attributed to two main factors: feedback from different stakeholders and a large amount of B-roll footage.
Ways professional video producers manage efficiency
As mentioned, the nature of the video plays an important role in determining the timelines. Yet, an expert agency can offer the best approach based on its experience and resources. At the same time, many things depend on the client’s briefs. That’s why they make sure they know everything about your objectives, target audience, messaging requirements, and branding specifications. They try to eliminate ambiguity. At the same time, they make sure you communicate your expectations. They clearly define the pre-production to post-production stages, with proper workflows, to avoid disruptions or delays beyond the committed timeline. If a video is needed early, they select locations and people that suit the business goals without compromising quality. Their stage-wise transparent discussions with stakeholders from your company further reduce the scope of confusion or disagreement.
Don't hesitate to reach out to an agency if you need a sophisticated or lively corporate video for branding and communication purposes. Agencies can be trusted with this job.
