Baseball hats and caps were born in the 19th century as a practical device that helped players see better in the bright sunlight. Since that time, designs have modernized and many different styles and branded hats are utilized by more than just players. Even custom hats with logos are popular to create unique styles when everyone wants to stand out as unique yet fit in at the same time. Hats are stylish and timeless, making them an ideal branding item.
In today’s society, according to The New York Times, there’s practically nowhere you can’t wear a hat. Baseball hats/caps are fashion statements, in fact, that showcase individual style while fostering a sense of community.
Hats are timeless because of their versatility. They protect your eyes from the sun and hide a bad hair day, but they also help to showcase your style with their design. A wide range of age groups and both sexes are drawn to the aesthetic attraction of caps. Because of their versatility, they are suitable for both formal and informal occasions, and can be worn to both.
Promotional caps draw the eye anytime someone wears them. Think about the first thing you do when you see a person. You look them in the eye and greet them, right? And what’s right above their eyes?
Their hat! When someone wears your branded hat, they are a walking billboard for your company. The hat is nearly the first thing anyone sees and recognizes on them. The more they like the hat, the more places they will wear it — and the more free advertising for you.
There are many different cost-effective ways to brand your company, and hats aren’t the cheapest option to buy for promotion, but they are long-lasting and allow you the longevity of your investment.
You don’t have to buy hats over and over again to replace old hats. Instead, you buy the custom design in bulk and your audience will keep the item for years, using it and relaying your brand’s message to everyone they see.
Hats can be made in any color with any logo or design on them. Follow in the footsteps of the street-smart hat founder featured in The Washington Post, who created graffiti-inspired hats that quickly went viral. You can do virtually anything you want with a hat. Here are a few options:
One of the biggest things you can do to brand your company is to connect with your audience on an emotional level. Can you do that with a customized hat? All signs point to yes and here’s how:
A person's interests, hobbies, or affiliations can be conveyed through the use of hats that feature a logo. It provides people with a sense of belonging, which increases the degree to which they are connected to your company when they are recognized for such things.
Caps connect wearers to fond memories, whether it’s through something that happened when they wore the hat or something on the hat itself. If your business triggers nostalgia with the customized hat, you’re in!
The right custom hats are visual cues that reinforce your brand’s image. When customers have positive experiences with you, even through the hat’s design, they are more loyal to you.
As you consider corporate merchandise, like customized hats, here are a few tips that help you to get just what you need for your business:
Tip 1: Set Your Budget
Have a budget in mind upfront so you don’t overdo it and create a hat you can’t afford to put into customers' hands.
Tip 2: Know Your Target Audience
You need to know who your customer is. Would they even wear a hat? If so, what style do they appreciate the most? Once they have your hat, you want them to make use of it.
Tip 3: Make Quality a Priority
Customers, whether they notice or not, will correlate the quality of the hat you hand out to the quality of the products and services you provide. Don’t shirk quality, or it could fall back on you negatively.
Tip 4: Design with Brand Alignment
Anything that stands for your brand needs to be aligned with your brand’s image. Don’t use different colors, logos, or other items that aren’t in sync with your branding.
Promotional caps from Save Your Ink are a great way for you to get customers to advertise for you. Caps are timeless, valuable, and useful items that wearers appreciate, and they can endear your brand to them. Choose quality hats with the right branding and colors to get your message across. This promotional item is cost-effective given its longevity and power.
