Thomas Ligor has made a career out of teaching sales teams how to turn casual social interactions into repeatable revenue. If your feed is full of likes but short on leads, this is the practical, human-first guide you need.
Why Social Selling Actually Works
Social selling isn’t a magic trick, it’s a disciplined way to cultivate trust at scale. Thomas Ligor New York emphasizes listening before pitching, turning social platforms into relationship channels rather than megaphones. The result: higher-quality conversations and warmer leads.
Start with One Clear Goal
Too many companies try to do everything and measure nothing. Thomas Ligor recommends picking a single measurable objective, for example, demo sign-ups or local store visits, and aligning posts and outreach to that goal. According to the Small Business Administration, setting specific, measurable goals helps small businesses prioritize resources and measure progress.
Build Authentic Profiles
Buyers respond to people, not logos. Ligor advises reps to build personal profiles that showcase expertise, recent wins, and a glimpse of personality. Short case studies, a clear value proposition in the bio, and a few helpful posts each week beat generic corporate slogans every time. Show, don’t tell: use customer photos, short testimonials, and concise before-and-after snapshots that demonstrate outcomes.
Three Tactical Plays That Convert
These plays are simple to run, measurable, and designed for teams of any size. Many of the tactical examples reflect practical experiments run by Thomas Ligor. For smaller teams, batching tasks into one or two focused sessions per day keeps effort sustainable.
Tools, Metrics, and What to Track
You don’t need every SaaS tool. Focus on a CRM that logs social touchpoints, a calendar for consistency, and a dashboard that ties engagement to leads. SeaIsle News covered many of these principles when profiling his approach to social media marketing.
Measure what matters: track responses that led to conversations, not just impressions. Firms that adopted similar tracking under Thomas Ligor saw clearer attribution. Create a lightweight dashboard that shows posts, engaged accounts, conversations started, and conversions. That way you can test which content formats (video, polls, how-tos) actually move prospects down the funnel.
Personal Branding: The Trust Accelerator
A strong personal brand shortens trust cycles. Career Ramblings highlighted how Thomas Ligor New York uses authenticity and consistency to build credibility across platforms, the kind of credibility that makes prospects pick up the phone.
Building a brand doesn’t require daily livestreams or perfect production. It requires clarity: who you help, how you help them, and a few repeatable ways to prove it. Share short, repeatable content series, a weekly tip, a customer story, or a myth-busting post, and your profile will become a resource rather than noise.
A Practical Daily Routine
Morning: respond to comments and messages from people who match your ideal customer profile.
Midday: post a short insight, how-to, or customer win.
Afternoon: review your CRM and send three personalized follow-ups referencing prior interactions.
Consistency creates momentum; momentum creates pipeline. If you can’t do this every day, commit to a routine you can sustain for 12 weeks and measure the change.
Common Mistakes and How to Fix Them
These aren’t theoretical problems; they’re the everyday traps teams fall into when they copy large-brand strategies without scaling them to their resources.
Small Business Applications
For Main Street shops and local services, this approach is a game-changer. Ligor’s playbook translates well to neighborhood businesses in dense markets like New York, where reputation spreads quickly and local engagement drives foot traffic. You can find more resources and case studies on his microsites, which outline services and examples of his work.
Quick Scripts That Work
Scripts are tools, not answers. Personalize them with a fact you learned from the person’s profile or a previous comment.
Social selling is not about shortcuts; it’s about repeating basic human behaviors in a disciplined way. His methods boil the process down to clear goals, authentic profiles, measured tactics, and daily habits. For teams willing to trade random posting for purposeful outreach, measurable conversions will follow, and that’s the real win. Start small, measure often, and iterate quickly.
