Asset Digital Communications (a Canadian Digital Marketing Agency) executed a full-scale SEO strategy designed to increase visibility, lead generation, and authority for a top-tier Canadian manufacturing brand.
Below is the structured breakdown of the methodology — precise, actionable, and data-backed.
1. Research and Strategic Planning
Step | Action
| Output |
Market & Competitor Audit | Analyzed 10 major industry competitors across Canada and the U.S.
| Competitive benchmark & SERP gap report |
Keyword Intelligence | Mapped 2,300+ keywords by intent and cluster
| 18 high-potential clusters created |
SERP Intent Segmentation | Divided keywords into Informational, Commercial, and Transactional layers
| Optimized funnel alignment |
Opportunity Scoring | Calculated keyword difficulty vs. search volume
| Prioritized 35 “money” keywords |
Focus: uncover underexploited manufacturing queries such as precision machining, metal prototyping, CNC parts supplier Canada.
2. Technical SEO Framework
Core Focus
| Implementation | Measurable Improvement |
Crawl Efficiency
| Fixed 180+ broken links, reduced crawl depth to 2.4 | +33% faster indexation |
Site Speed
| Image compression, JS/CSS minification | LCP reduced from 4.2s → 1.8s |
Structured Data | Added JSON-LD for Organization, Product, FAQ | Eligible for rich snippets |
Core Web Vitals | Lazy loading, cache optimization | CLS < 0.1, FID < 100ms |
Goal: ensure full crawl coverage and compliance with Google’s Core Web Vitals.
3. Semantic SEO & Content Architecture
Objective | Deliverable |
Build topical authority | 7 service pillars + 42 cluster articles |
Improve contextual linking | Interlink between categories, case studies, and service pages |
Optimize content coverage | Addressed missing topics in CNC, prototyping, and anodizing |
FAQ & Schema expansion | Added structured Q&A blocks on 20 key pages |
Resulting architecture:
- Pillar Pages: broad commercial focus (“CNC Machining Services Canada”)
- Cluster Articles: in-depth subtopics (“How Precision Machining Improves Tolerances”)
- Supporting Blogs: awareness stage content (“What Is Metal Finishing?”)
4. On-Page Optimization
Element | Strategy | Example |
Title & H1 | Align with 80% keyword presence | “Precision Machining Canada |
Meta Tags | Uniform length (55–155 chars) + CTA | “Get expert CNC machining in Canada. ISO-certified.” |
Headers | H2-H3 structured by query intent | “Benefits”, “Applications”, “Process” |
Internal Links | Cross-link clusters to service pages | +300 contextual links added |
Images | Alt-text with secondary keywords | “CNC milling process aluminum” |
5. Authority & Trust Enhancement (E-E-A-T)
- Added author bios with verified credentials
- Published industry-specific thought leadership content (2,000+ words each)
- Integrated ISO 9001 certification details and trust badges
- Acquired 40+ authoritative backlinks from manufacturing associations and trade media
- Created case study pages with measurable production data
Trust Signal | Before | After |
Verified authorship | No | Yes |
Referring domains | <100 | +140 high-quality |
Brand mentions | Rare | +3 trade media features |
6. Monitoring and Continuous Optimization
Area | Process | Frequency |
Keyword Tracking | SERP movement and visibility score | Weekly |
Content Refresh | AI-driven content decay analysis | Every 90 days |
Technical Checks | Lighthouse + GSC coverage review | Monthly |
Backlink Health | Toxic link audit + disavow file | Quarterly |
Conversion Data | GA4 + Looker Studio dashboards | Real-time |
KPIs tracked:
- Organic sessions
- CTR by keyword cluster
- Featured snippet coverage
- Conversion rate from organic pages
Summary
Asset Digital Communications built a data-driven, technically solid, and semantically structured SEO system.
Every component — from crawl depth reduction to authority stacking — was designed for long-term scalability in the industrial manufacturing sector.
This method transforms static websites into consistent lead-generation ecosystems rooted in technical precision and topical dominance.
