Customer loyalty is seen as the top priority for businesses, especially in today’s hyper-competitive online landscape. Figuring out how to attract customers is only half the battle – keeping them for a long period of time and encouraging them to keep spending over time is even more important.
There are loads of amazing loyalty schemes throughout the country that businesses in North Penn can learn from. The idea is to engage customers and give them opportunities for greater rewards the longer they stick with a company.
The USA may be one of the world’s leaders when it comes to loyalty programs, but they’re a concept in business that can be found around the world. The Swedish company IKEA, for instance, has more than 150 million members in its loyalty program. These people can get countless perks, such as complimentary tea or coffee when they visit a store, birthday surprises, and exclusive offers.
The South Korean company Samsung also stands out for its reward scheme. It allows users to accumulate points when making purchases, which can then be used to buy products in the future. It’s a clever way to keep people within the Samsung ecosystem and discourage them from using competitors. The casino UK market has loyalty schemes as well, with Mr Green famous for its tiered reward system. Players are given various missions to complete to unlock rewards, and can also get access to daily bonuses such as spins on a lucky wheel.
While there are some excellent loyalty offers to be found around the world, it’s reasonable to say that companies in the USA do it best. A lot of the top schemes in the country are specifically designed to keep people engaged, often turning customer interaction into a game. Starbucks Rewards is one of the most famous examples of this, with customers able to climb up tiered levels by collecting stars.
This is also seen with airlines like Delta. The company aims to keep members from going to local rivals like American Airlines by providing members with countless perks in its Medallion Program. Consistent flyers are rewarded, as they can climb up tiers to get better rewards. These can even stretch to things such as free upgrades on flights.
Now that people are accustomed to loyalty schemes in the online world, they are starting to expect them everywhere they go. In the past, North Penn businesses didn’t necessarily need to offer loyalty programs, as they didn’t face much competition. Now, though, they have to contend with internet brands.
It would make a lot of sense for local cafes, fitness studios, and other businesses around these parts to offer more loyalty schemes inspired by some of the best in the country. These don’t have to be extravagant, but they should make customers feel recognized and valued. For instance, there’s a lot of power in providing a birthday reward for a regular.
There are some amazing loyalty schemes in the USA, which give customers the chance to accumulate points, climb up tiers, and become regarded as elite members. Businesses in North Penn should take inspiration from these and implement their own programs.
