In the hyper-competitive era, standing out as a distinctive brand has become a necessity, mostly for small and medium-sized businesses. It takes a lot of resources to find a brand persona, and if any of the aspects are neglected, the whole effort becomes susceptible.
However, if you are eager to strive regardless of the competition, you can win the branding game by defining your packaging. Once your well-designed packaging is in your customers’ hands, the perception will be developed on their initial experience, starting with the packaging of the item. Isn’t it?
Here in this blog, we’ll explore the secret you can count on for a successful brand creation with custom boxes. Read on!
Almost every new seller aims to minimize their processes and rely on pre-available resources to cut the cost, which in itself is a good practice. Unfortunately, for packaging, relying on pre-existing resources can work the same.
When it comes to the packaging, you can rely on either custom-made or ready-made boxes. Let’s explore an overview of both:
Ready-made Boxes
Also known as stock boxes, they are readily available to fulfill your packaging needs. These are produced in bulk quantities and may often come at affordable prices. These boxes can be considered as an on-the-go packaging solution, but at the cost of your customer retention. Would you afford it? I don’t think so!
Printed Custom Boxes
On the other hand, we have the option of custom boxes for value addition. These boxes are finely crafted and thoughtfully designed with addons to stamp a lasting impression on the buyers. From Hexagonal tuck boxes to other unique shapes, custom packaging helps your brand stand out. No doubt they must be ordered in advance and may cost more than ready-made ones, but they can significantly enhance your product.
Whenever we think about custom boxes, the first thing that comes to mind is the logo and brand taglines. Right? These are just a chunk of it; the rest of the aspects include color, finish, cuts, and more. All of these are combined to craft a custom box.
You can either go for digital, flexographic, offset printing, or foil stamping. Alongside, you can emboss or deboss the packaging for an elegant look. That’s how custom printed custom tuck boxes for retail products can glorify the product unboxing experience of your buyers.
Packaging doesn’t only mean cardboard or paper-made boxes. It’s a world full of options to select the right packaging material to align with your product accordingly. If you’re unsure what material to consider for your product, below are some popular options.
Cardboard: Cardboard offers a viable option for most packaging needs and can be printed in a variety of ways. This is why the packaging material makes it ideal for numerous
Kraft paper: Kraft paper is a light, warm brown colored package having great strength and biodegradable material.
Corrugated Board: For sensitive items, corrugated board made boxes provide a robust strength that can overcome the harsh logistics management with ease.
The finish of the box is the cherry on top. Without finishing, any printed box is incomplete. Here are some of the top finish options you can consider for your tuck or any other box.
Matte Finish: A very subtle but attractive finish that absorbs the light hits on its surface and makes the graphic appear flawless.
Foil Stamping: As the name suggests, foil stamping can be gold, silver, or metallic options that present boxes in a shiny way.
UV Coating: The UV coating provides lasting protection to keep the color in its original state for long periods of time.
Gloss Laminate: Gloss lamination offers a glossy appearance with added thickness, making the base water-resistant.
Aqueous Coating: In aqueous coating, the outer layer is coated with a water-based layer that helps to reduce the effect of scratches and maintain the integrity of the box.
The customization of the box doesn’t end here; you can also consider add-ons to structure the final design of the package even better. For instance, you can go for foam inserts to beautifully place the items without getting tilted. Alongside, you can go for ribbons for aesthetics with some flower bunches.
Meanwhile, these are just ideas, as there are a lot of add-ons, such as bows, velvet pieces, and hand-crafted items you can count on. Combining these will result in a creative packaging that showcases more than a product.
All product-based industries require high-end packaging solutions to compete. However, some are more demanding than others because of their business nature. What does it mean?
In simple words, for industries where customers buy a product as a pristine to have a positive vibe and can relate the product to their personality. Some of these businesses are cosmetics/beauty, food (bakery), craft, and gift essentials.
All in all, we hope you’ve learned something practical about packaging from this comprehensive blog. We hope these tips & tricks improve your overall packaging that drive more customers. Apart from these tips, you can focus on your customer feedback to better enhance your packaging game.
