Brilliant Earth has emerged as a transformative force in the fine jewelry industry, redefining how modern consumers discover, design, and purchase engagement rings and fine jewelry. Founded in 2005 by Stanford graduates Beth Gerstein and Eric Grossberg, the company was born from both personal passion and purpose. Beth’s struggle to find an engagement ring that reflected her values highlighted the industry’s lack of transparency. At the same time, Eric’s childhood wonder for gems, sparked during hours spent at natural history museums, fueled a lifelong fascination with their beauty and origins. Together, they set out to redefine fine jewelry with a commitment to ethics, sustainability, and storytelling.
From establishing Beyond Conflict Free in 2006 to surpass the industry-wide conflict-free standard, Brilliant Earth now provides a comprehensive digital-first approach that meets the full spectrum of modern buyer needs. From design and durability to tech-forward convenience and ethical confidence, the San Francisco-based company now operates over 40 showrooms across the United States while maintaining a robust e-commerce platform that serves digitally connected shoppers worldwide.
As an omnichannel brand, Brilliant Earth blends advanced retail technology with a human touch and traditional craftsmanship. The company has pioneered sourcing practices that exceed the Kimberley Process, ensuring their Beyond Conflict Free Diamonds™ come from mining operations employing responsible labor practices, regions committed to environmental protections, and legitimate supply chains with robust chain of custody transparency. The company sources 99% of its gold and 95% of its silver from repurposed materials, while its showrooms and offices continue to transition to renewable energy.
Brilliant Earth's innovative approach reflects a fundamental understanding that today's customers are not just buying jewelry; they are seeking lasting, personalized, and transparent experiences. The company positions itself as the ideal partner for shoppers who want pieces that blend artistry, innovation, meaning, and enduring value, demonstrating that exceptional quality and responsibility can brilliantly coexist.
All diamonds and gemstones used in Brilliant Earth engagement rings and fine jewelry collections undergo a meticulous multi-point inspection process. Every stone is hand-selected to meet exacting standards in cut, color, clarity, and durability, ensuring long-term brilliance and structural integrity that customers can rely on for decades.
The company's commitment to quality extends beyond initial selection. Each piece is handcrafted by skilled artisans using techniques designed to protect structural integrity while highlighting the natural beauty of each gemstone. Settings receive expert attention to secure gemstone placement and visual symmetry, creating pieces built for longevity rather than just immediate appeal.
"The craftsmanship is stunning,” says a customer in one of the Brilliant Earth reviews. “I've worn my engagement ring daily for four years, and it still looks brand new. I can feel the quality every time I look at it."
This dedication to quality has earned recognition from customers who appreciate the attention to detail. Another customer noted the exceptional value proposition: "Purchased this as an engagement ring. Everything about it was perfect. The diamond quality and size for the price were unbeatable. My fiancé loved it and is always telling me about how many compliments she gets. The hidden halo is beautiful. Just so much detail in this ring."
The quality assurance process reflects Brilliant Earth's understanding that engagement rings and fine jewelry represent significant emotional and financial investments. By maintaining rigorous standards throughout the selection and crafting process, the company demonstrates its leadership in digital retail while ensuring that each piece creates a meaningful experience that extends far beyond the initial purchase.
Brilliant Earth has revolutionized the jewelry customization process through advanced digital tools that allow customers to personalize nearly every element of their pieces. From gemstone selection and metal type to bespoke setting designs, the company's design expertise is enhanced by CAD renderings and 3D previews, allowing shoppers to visualize their jewelry before it's crafted.
Brilliant Earth's customization platform addresses the emotional significance of fine jewelry while meeting practical expectations for convenience and control. Modern buyers want pieces that reflect their individual stories and aesthetic preferences rather than accepting standard designs. The company's system accommodates this desire while maintaining the structural integrity and quality standards that define the brand's commitment to excellence.
"We created a custom ring together, and the whole process felt so special,” one couple shared about their experience with the platform. “Being able to preview the design and talk to someone live gave us total confidence."
The technology behind the customization experience represents a significant investment in user interface design and manufacturing integration. Customers can explore countless combinations while receiving real-time feedback about how their choices affect the final piece. This approach eliminates much of the uncertainty traditionally associated with custom jewelry orders.
The design experience extends beyond simple configuration options to create truly personalized journeys. Brilliant Earth's platform accommodates complex custom requests while ensuring that each piece meets the company's quality and aesthetic standards. This balance between personalization and skill has become a defining characteristic of the brand's approach to modern jewelry retail, reinforcing its position as a leader in digital innovation.
Brilliant Earth integrates intuitive digital tools to deliver a seamless shopping journey that meets the expectations of today's digitally connected consumers. Shoppers can explore pieces using 360-degree product views, build rings through online configurators, and utilize augmented reality tools to try on styles virtually.
"We never stepped foot in a store, just a few online sessions, and we had the perfect ring. It was effortless," noted one reviewer who completed their entire purchase through virtual consultations.
Brilliant Earth's digital-first approach represents true retail innovation, catering to the convenience, control, and quality expectations of modern buyers who often prefer to research and compare options online before making significant purchases. The virtual tools eliminate geographical limitations while maintaining the expert service that fine jewelry purchases traditionally require.
Brilliant Earth Reviews consistently highlight the effectiveness of these digital tools in building customer confidence. The interactive ring build guide has become a particular point of differentiation. "The interactive ring build guide separated my experience from others,” one customer says.
These immersive design tools address common concerns about online jewelry purchases while creating experiences that feel both cutting-edge and deeply personal.
Beyond the initial purchase, Brilliant Earth provides comprehensive support services that include resizing, repairs, lifetime warranties, and responsive customer service teams. The company's post-purchase care reflects an understanding that fine jewelry represents long-term investments requiring ongoing maintenance and occasional adjustments.
The comprehensive support infrastructure demonstrates that Brilliant Earth understands customers are investing in lasting relationships, not just individual pieces. Resizing services accommodate changes in finger size over time, while repair services ensure that pieces maintain their original beauty despite daily wear. Educational resources help customers understand proper care techniques that extend the life and appearance of their jewelry.
"Even two years after our purchase, their support team helped us with a resize and cleaning advice,” says one customer who appreciated the ongoing relationship with the brand. “That kind of follow-up service is rare."
The lifetime warranty program demonstrates confidence in the quality of Brilliant Earth's craftsmanship while providing customers with peace of mind about their investments. This approach contrasts with retailers who view customer relationships as ending at the point of sale.
Customer service responsiveness has become a key differentiator in online retail, particularly for high-value purchases where customers expect immediate answers to questions and concerns. Brilliant Earth's support team training emphasizes both technical knowledge about jewelry care and understanding of the emotional significance these pieces hold for customers.
The company's recognition as one of Newsweek's Most Trusted Companies in America in 2023 reflects the innovative approach that builds deep, lasting customer trust. This recognition validates the effectiveness of treating customer relationships as ongoing partnerships rather than individual transactions, reinforcing Brilliant Earth's position as a leader in both digital retail innovation and customer experience excellence.
Brilliant Earth’s blockchain-verified diamond collection allows customers to trace the provenance of each diamond, from mine to market. This technology provides unprecedented insight into the sourcing journey, addressing growing consumer demand for transparency in luxury goods supply chains.
Brilliant Earth's blockchain assortment represents a significant investment in supply chain tracking and technological verification systems. Each verified diamond receives documentation that traces its journey through the supply chain, providing customers with detailed information about mining practices, transportation routes, and quality assessments. This technological leadership fosters unprecedented trust and transparency in an industry long known for its opacity.
This next-generation approach to transparency goes beyond traditional certification methods by creating immutable records that cannot be altered or falsified. The system builds confidence between the company and customers while setting new industry standards for disclosure and accountability, demonstrating how advanced technology can enhance rather than complicate the jewelry buying experience.
As the jewelry industry grows, Brilliant Earth continues to prove that modern consumers no longer need to choose between beautiful craftsmanship and meaningful values. For today's digitally connected shoppers, Brilliant Earth offers not just exquisite pieces but the confidence that comes from knowing their jewelry reflects both their style and their deepest values.
