On September 7th through 8th, 2025, a major fashion and beauty exhibition was held at the Kyalami International Convention Center. The venue was in Johannesburg, South Africa. The Professional Beauty Johannesburg (PBJ) event is held every year in this location and attracts many cosmetologists, models, and manufacturers of cosmetics and skin care products. By the way, you can order a large batch of shampoos, soaps, creams, and other products on the B2B Globy platform; it is a reliable marketplace with a great selection of original products from Africa, Asia, and other regions.
The exhibition was organized by TE Trade Events. This time, experts in the field of cosmetics, professional hairdressers, and manicurists were invited. Visitors to the exhibition could listen to the reports of researchers who talked about the latest trends in the fashion world and presented innovative products. Many new and classic cosmetics for people of all ages could be found at the exhibition stands. Discussions and round tables were organized to talk about the most important issues of the industry.
Of course, the most important issue at the expo was the safety and harmlessness of cosmetics. Improving the appearance should not lead to deterioration of the skin. Well-known doctors have spoken out in favor of natural cosmetics that do not contain toxins and allergens. We also recommend using only safe means. You should request international certificates when ordering a batch of goods on a B2B platform.
At PBJ, one could meet business representatives: traders, vendors, buyers, distributors, and so on. A lot of mutually beneficial deals were concluded during the festival. Admittedly, cosmetics are a popular product and are in high demand in many parts of the world. It is also advantageous to order soaps and shampoos from the manufacturer and then sell them in B2C stores or retail outlets. Next, we present a short program of the event:
Recently, a lot of beauty equipment has appeared. Visitors to the exhibition have the opportunity to test the devices and verify their effectiveness. Devices for hair removal and skin improvement are of the greatest interest. At the same time, one of the most sought-after procedures is hair transplantation. Grinding, lengthening, and decorating of nails is carried out manually or mechanically. Some of the described procedures could be done at the exhibition: they were performed by professional cosmetologists. One should not forget about other beauty services, for instance, procedures for uniform tanning at any time of the year are now popular. Beauty salon owners could inspect the equipment and order it, agreeing with suppliers on the best price.
You need to know that Professional Beauty Johannesburg is one of a line of events taking place in different parts of the world; similar exhibitions are held in the UK, the UAE, India, and other countries (read more in the Cosmetics Events section on Globy). Johannesburg is a great place to host the exhibition, as the city is the center of fashion and beauty in the South African region. The urban infrastructure is convenient, so guests arriving at the festival can comfortably stay in hotels. We can say that the PBJ exhibition was successful in 2025, and all the goals were achieved. The business owners were able to establish contacts and find new partners. The visitors learned about current trends in the fashion world and gained practical experience in using new tools. Professional hairdressers showed a master class and demonstrated how to make the most fashionable haircuts. The PBJ will be repeated next year, and everyone is invited to participate. The exhibitors must pre-register online.
