Walk into any modern dealership today, and you’ll notice something right away: the ones that feel inviting, engaging, and professional almost always use Digital Signage. Screens aren’t just for decoration—they’re powerful communication tools that can shape how customers perceive your brand, guide them through their service or sales journey, and even boost revenue.
Over the years, I’ve seen dealerships transform their waiting areas and showrooms simply by rethinking what goes up on those screens. If you’re looking for inspiration, here are ten digital signage content ideas your dealership can start using right away.
First impressions matter. A warm “Welcome to Smith Ford!” message goes a long way. Some dealerships even spotlight the day’s appointments by name—it makes customers feel noticed and valued.
Use your screens to showcase current service discounts, seasonal tire promotions, or oil change bundles. Customers waiting in the lounge are already thinking about their vehicle, so the timing couldn’t be better.
Highlight a “Car of the Month” or feature newly arrived models. Adding quick specs, financing options, and high-quality images can create showroom buzz without needing a salesperson at every car. This works great for Kia digital signage, where new models often have unique trims and features worth highlighting.
Nothing builds trust like hearing from other happy drivers. Post short videos or quotes from satisfied customers—bonus points if you can pair them with photos of their new ride.
Dealerships often sponsor local sports teams, charity events, or school programs. Showcasing this reinforces your brand’s connection to the community and gives customers another reason to feel good about supporting you.
For many, visiting the service department feels intimidating. Use signage to explain what happens during a brake inspection or oil change. A simple animation or graphic helps demystify the process and builds transparency.
F&I products can be tricky to sell. Short, easy-to-digest content about extended warranties, tire protection, or prepaid maintenance plans can introduce these options in a stress-free way before the sales pitch.
Customers like to know who’s working on their car. Featuring service advisors, technicians, or sales team members with a short bio builds trust and makes interactions more personal.
Think of it as a friendly nudge: “Winter tires available now” or “Get your A/C checked before summer.” These timely reminders encourage preventative maintenance, which benefits both your customers and your service department.
Not every message has to be about cars. Mixing in fun content like weather updates, local news, trivia, or car care tips helps keep the screens engaging instead of salesy.
The beauty of car dealership digital signage is its flexibility—you’re not limited to one type of content. By mixing informative, promotional, and entertaining messages, you keep customers engaged and create a polished, professional environment.
I still remember sitting in a dealership waiting room years ago with nothing but a stack of old magazines to pass the time. Compare that to my last visit, where digital signage kept me entertained with service tips, new model showcases, and even updates on my vehicle’s progress. The difference was night and day.
If your dealership wants to stand out, improve communication, and create a better customer experience, the screens on your walls are the perfect place to start.
