For over sixteen years, Abstrakt Marketing Group has helped B2B enterprises experience growth by using omni-channel lead generation campaigns to build predictable sales pipelines and drive revenue for their partners, capitalizing on performance, process, and partnership. Whether it's setting qualified B2B sales meetings for commercial service providers or constructing inbound marketing funnels that generate predictable leads, Abstrakt Marketing Group has become a one-stop-shop for companies looking to grow their business and increase their pipeline.
Building Predictable Pipelines for B2B Companies
Abstrakt targets 100+ industries in which relationships and trust are key to the buying process, including construction, commercial cleaning, HVAC, roofing, IT, and more. Within each of these industries, competition is fierce, and reaching decision makers is extremely difficult. Abstrakt addresses this issue through its structured outbound and inbound lead generation strategies that ensure its partners are talking to the right prospective buyers, in the right place, at the right time.
As part of its Outbound BDR service, Abstrakt Marketing Group manages the entire b2b appointment setting process from building qualified prospect lists to the appointment setting and follow-up with each contact - by phone, direct mail, email, and social engagement. Unlike companies that sell unverified leads, Abstrakt guarantees a specific amount of activity and qualified appointments, while providing transparency to clients through its Partner Portal, where all activity and analytic data is tracked.
This proven model works well for commercial service providers specifically, as they often find it difficult to dedicate the time necessary to building and nurturing their sales pipelines. "We hear this all the time—companies have awesome products and services, but their team doesn't have the internal bandwidth to conduct outreach on an ongoing basis," says Eric Watkins, President of Abstrakt. "That's where we step in, as a true extension of their sales team."
Decades of Human-Powered, Technology-Enabled Growth
At the core of Abstrakt Marketing Group’s philosophy is the desire to connect people to scalable systems. Each lead generation partnership isn’t automated—it’s powered by a trained, professionally educated team in St. Louis, with multiple specialists supporting every account to deliver real, human outreach. Their omni-channel appointment setting approach combines cold calling, direct mail, email marketing, and social media to identify key decision makers, nurture them until they're ready to meet, and ensure our client is prepared for their first appointment. At the client's discretion, Abstrakt’s team will also continue to nurture the prospect through the sales process.
The leadership team at Abstrakt Marketing Group would aptly refer to this as "human-powered and technology-enabled." In addition to a dedicated lead generation team that services each client partner as an extension of their internal sales team, it enables the firm to offer all its services under one roof, so the outbound appointment setting, inbound digital marketing, creative marketing strategies, talent solutions, and RevOps consulting are all in perfect alignment contextually. This remains true to the promise of removing the need for multiple vendors and to be able to support partners at each stage of their journey in growth.
Abstrakt also recognizes and celebrates client success stories that speak to its own values. Long-term partners consistently report higher revenue, stronger pipelines, and greater brand visibility. Abstrakt now sets 75,000+ qualified appointments annually and has driven more than $420 million in closed revenue for its clients.
For example, Abstrakt partnered with a Utah-based commercial and residential roofing contractor that had relied heavily on referrals and struggled with inconsistent lead quality from a previous pay-per-lead provider. Within months of launching the partnership, Abstrakt Marketing Group developed a comprehensive outbound appointment setting program targeting commercial properties over 10,000 square feet and decision-makers responsible for maintenance and capital improvement budgets. By combining strategic outreach with clearly defined appointment criteria, Abstrakt delivered consistent, qualified meetings that kept the contractor’s sales team focused on closing deals instead of chasing unverified leads. Over time, the partnership expanded to include Inbound SDR services that leveraged the contractor’s growing web presence—boosting their search visibility to over 40,000 monthly impressions and driving a steady flow of inbound opportunities. As a result, the contractor has generated $2.29 million in closed revenue, including several six-figure wins, and built a predictable sales pipeline supported by long-term, high-value relationships.
Another success story was a construction client that worked with Abstrakt to build their business in different territories. The team's unique market structure allowed the client to enter different areas without overlap or competition with the other partners at Abstrakt. For Air Texas Mechanical, the impact was immediate. “At one point, it was me and our sales manager. We were in the weeds when Abstrakt came in and started to get us leads. It was absolutely a multiplier for us with how many meetings we could take and how many people we could connect with all at once.” — Devin Avery, Air Texas Mechanical
These success stories are only a part of a growing list of case studies that validate Abstrakt Marketing Group's ability to present value consistently and to provide opportunities for growth beyond its partners' expectations.
Expanding Services to Deliver What Clients Really Need
Over the years, Abstrakt Marketing Group has expanded its service divisions to meet growing client demand and stay ahead of industry needs. Many of these solutions were first developed to improve our own internal performance—processes we later refined and offered to partners after seeing how powerfully they could support client growth. Creative Sweets, their in-house creative services agency, produces anything from videos and brand strategy to graphic design and direct mail. Everything they do creatively is based on experience, years of testing what can be converted in hundreds of industries.
Additionally, the organization's Talent Solutions division developed from being necessary, since many clients were stuck at a point of growth because they did not have the people to manage the leads they were generating from Abstrakt's outbound appointment setting activities. To remedy this, Abstrakt Marketing Group implemented a recruiting and placement division to help companies find and onboard candidates for open positions.
Lastly, their cloud-based division provides Salesforce development and RevOps as a Service to their partners, and is closely coordinated with companies like Gong, Salesloft, and Chili Piper in providing their clients with what they feel is their best sales process. This technical foundation allows partners to track performance, integrate data, and manage the customer journey, all from one place.
Designing a Company Culture that Drives Results
Abstrakt Marketing Group is also recognized for creating an internal culture across its businesses that drives results. The top leadership inside the business constantly emphasizes individual personal development, transparency, and recognition as the primary drivers of employee success. Regular one-on-one meetings, formal training sessions, and open lines of communication provide employees the opportunity to stay in touch with the company's goals while advancing their careers. Employees have an hour of training each week, have the opportunity to volunteer to support community efforts, and are encouraged to participate in regular company-sponsored events to reinforce the idea of collaboration during and after work. Abstrakt's annual Give Back Day is an excellent example of their culture in action. Each member of Abstrakt completes a day of service for the community as the entire company volunteers together. Give Back Day is representative of Abstrakt's commitment to social responsibility.
This culture of connection is directly translatable to the client experience. Keeping employees motivated and engaged ensures every partner receives consistent, quality care from people who truly engage and care about their performance and outcomes.
An Executive Leadership Team Committed to Long-Term Growth
The leadership group at Abstrakt includes professionals with significant experience, resulting in decades of collective experience. CEO Scott Scully has spent more than thirty years within the B2B marketing and lead generation space, building and investing in companies and enabling those companies to realize multi-million dollars in revenue. Under the leadership of Scott, the company has continued to grow at 20 percent or more for the previous sixteen years.
President Eric Watkins started as an intern for Abstrakt in 2012 and managed to work himself into one of the top leadership positions overseeing the entire organization. Eric Watkins' leadership has proven critical to the organizational structure to scale divisions and achieve better efficiencies. CMO Jason Bahnak oversees Abstrakt's marketing and business development functions, and Jeff Winters, CRO and founder of Sapper Consulting, brings a wealth of experience in creating repeatable sales processes.
Executive Vice President of Marketing, Amie Milner, also referred to as "The B2B Lead Queen," leads Abstrakt’s marketing and sales enablement process. Not only does she oversee and develop all of the company’s marketing strategy, but she also continuously intersects efforts at all phases with sales functions to guarantee that every client marketing program is dynamic and result-driven. Collectively, this executive leadership team has established Abstrakt as a sustainable growth company with operational discipline.
Community engagement is also central to Abstrakt’s philosophy. In addition to its Give Back Day, Abstrakt’s executives actively contribute to industry thought leadership through organizations like the Forbes Councils. This participation allows the company to share best practices, promote ethical business standards, and inspire other organizations to lead with service.
Abstrakt Marketing Group’s sense of responsibility extends beyond business metrics; it reflects a belief that real growth comes from empowering team members, clients, and communities.
As industries evolve and digital marketing trends shift, Abstrakt continues to adapt while holding firm to its core mission: to create predictable growth. By combining proven processes, dedicated teams, and transparent collaboration, the company remains one of the most reliable growth partners in the B2B space.
For commercial service providers, that consistency is invaluable. Abstrakt Marketing Group not only delivers results, it builds relationships that last. The company’s emphasis on people, process, and partnership has turned countless business goals into measurable achievements, proving that growth is never accidental.
As Abstrakt looks ahead, its focus remains on client outcomes and continuous improvement. Each success story reinforces its role as a dependable partner that helps businesses grow, evolve, and achieve sustainable results. For those ready to turn potential into performance, Abstrakt Marketing Group stands ready to deliver.
