In a city that slumbers not, attention is the coin of the realm. Out in the world, New York is full of color, kinetic energy, and constant motion great for outdoor advertising. NYC billboards may dominate skylines and main avenues, but taxi wraps serve as a reminder that advertising approaches street level. These rolling advertisements keep brands top-of-mind within congested intersections and have been making an impact across Manhattan, Brooklyn, and beyond every day.
Taxi wraps are colorful, Brand, text, and logo designed with half of the vehicle covered. They convert normal cabs into rolling advertisements. Unlike static NYC billboards, these wraps circulate around the city and embrace commuters, tourists, and pedestrians. Made of ultra-tough vinyl material, each Vinyl wrap has been properly tested and has repeatedly proven in numerous polls. The high-resolution print is stunning & the blend of colors is wonderful & unique to our Brand.
There are few places where taxi wraps have a better chance of being seen in the world than New York City. With its ceaseless traffic and dense pedestrian areas, every cab is essentially a mobile stage for brand storytelling. NYC billboards get you straight to the point, plus taxi ads are an active medium, reaching eyes all around multiple boroughs and neighborhoods daily. This community-wide campaign guarantees multiple engagements and deeper recall for local and international companies.
Taxi wraps are the way to go if you want an NYC billboard that can move. You no longer just have one static sign but hundreds of moving ones. Each wrapped cab delivers a brand message from Times Square to Wall Street. Whether waiting in traffic or hanging out near popular landmarks, these taxis make idle time their marketing play. Because they’re always on the move, anywhere you target is fair game for advertising.
People are naturally attracted to color, repetition, and motion, all characteristics of taxi wraps. If NYC billboards catch the eye with their size, wrapped taxis ply by proximity and repetition. When the same design is viewed throughout multiple passes a day, it builds subconscious familiarity. The repetition, over time, building of brand recognition, and subsequently identity, engenders a more memorable point of contact with city-dwellers as well.
According to many brands, the most amazing benefit of taxi wraps is their affordability. NYC billboards in high-traffic areas can cost you thousands a week, but taxi wraps deliver long-term exposure at a fraction of those prices. One wrapped taxi can remain on the road for months, spreading a message again and again. This, for a start-up or small business, makes taxi advertising one of the most cost-effective and long-term exposures in New York City.
Just looking for success tracking taxi wraps has never been so simple. With GPS, advertisers can track impressions and distance traveled, as well as which neighborhoods they’ve reached. Taxi campaigns offer real-time movement data, in contrast to NYC billboards whose estimated views remain static. This enables marketers to see which channels drive engagement and refine their strategy for a maximized advertising budget that works towards building their brand visibility and customer base.
The most effective taxi wraps are those that feature garish colors, blunt messages, and pristine images that practically jump from traffic. As they are driving vehicles, readability and the clarity of their design are all important. The same visual rules of design apply to NYC billboards, but taxi wraps have something more motion. Local icons, city maps, and tongue-in-cheek slogans are some of the things that can help brands form an emotional bond with New Yorkers and can make them last even on these streets.
Savvy brands meld offline and online campaigns for more powerful results. Taxi wraps may also feature QR codes, social media tags, or website links that urge people to connect online. This multi-channel presence is reminiscent of techniques we’ve seen with NYC billboards, in which visibility begets clicks and conversions. Combining physical exposure and digital interaction, companies will be able to reach further than ever before, measure traffic on a minute-by-minute basis, and convert brand impressions into leads or sales.
Taxi wraps generate a good deal of exposure, but can also entail maintenance and compliance with local laws. New York’s temperature fluctuations, from hot to cold, can take a toll on the vinyl material as well. Advertisers need to keep wraps clean and free of damage, just as they do with billboards in NYC. By regularly checking, updating in time, and choosing durable materials and so on, you can keep your political yard signs with bright colors maintained from the beginning to the end of the election.
Taxi wraps have a bright future as technology evolves. Manhattan already has eye-catching digital taxi tops and LED-enhanced wraps. As the need for creative out-of-home advertising rises, NYC billboards and taxi wraps are complementing one another more than ever. To some degree, they and their ilk create a hybrid system, billboard-level exposure combined with street-level motion that helps make brands omnipresent across the city.
How do taxi wraps compare to NYC billboards?
Taxi wraps offer mobility and close-proximity viewership; NYC billboards provide visibility on a big scale. They both serve their best use case for brand awareness together.
How many years will a taxi wrap last?
The average life of a taxi wrap is between 6 months and 1 year (weather, maintenance, and quality of material used vary).
Why are taxi wraps so expensive in NYC?
No, taxi wraps are cheaper than NYC billboards, and they receive extended exposure on the streets of New York City at a lower cost.
Are taxi wraps effective for small businesses?
Absolutely. Taxi wraps make a great option for local start-ups that want to target city-goers without the price of NYC billboards.
Are taxi wraps effective for brand exposure?
Yes. Daily exposure from being driven on NYC streets-and seen in traffic finally set that up enough so people knew the name when they saw it repeatedly otherwise.
