Digital marketing is one of the most important areas of focus for businesses in the modern age. In this article, we’ll delve into some key things that businesses in North Penn need to consider to improve their online reach. These include:
Let’s explore why these things will help you boost your business today.
One of the most impactful ways to bring in new customers is through a promotional freebie. This is a common feature of many successful businesses all over the world, with companies giving stuff away to get people to try. For instance, the Canadian food chain, Freshii, offers $5 credit for all new users to try the service.
The online casino industry has also been a huge proponent of the idea of a welcome offer. According to a comparative study by Slotozilla CA, all the best online casinos in Canada have a bonus for new players. These include deposit matches and free spins on selected games. Some North Penn businesses have already jumped on this trend. For example, North Penn Beverage offers free drink tasting sessions so people can try before they buy.
Social media marketing is one of the key tools in the digital marketer’s arsenal. However, the market is saturated, so it’s more important than ever to speak directly to your target audience in specific locations. When speaking to people in North Penn, it's important to tap into people's love of community round these parts. Jumping on local events and running promotions alongside them could work well.
The Salt & Straw in Portland does a great job with this targeting. It creates location-specific content for each of its markets in major North American cities. Then, the company showcases special flavors to celebrate local events. Businesses in North Penn can take inspiration from this, and write content that speaks specifically to people in the area.
Targeting customers via their email accounts is one of the oldest forms of digital marketing, and it’s getting better in 2025 thanks to AI integrations. North Penn businessowners can leverage AI to analyze customer behavior and then send personalized recommendations via email. There are numerous American businesses that already do this, such as Tuft & Needle in Phoenix.
There are various email marketing services that have been upgraded by AI, and they can send special email subject lines to different users. They can also send automatic reminders to people who may not have completed a purchase.
Incorporating app-based video marketing into your digital strategy can significantly boost engagement and brand visibility. Zelios specializes in creating high-converting app videos that help businesses tell their story more effectively through visual content. Whether you're promoting a new service, showcasing customer testimonials, or enhancing your social media presence, professionally crafted video content can set your brand apart in a crowded market.
Here’s a handy comparison table for you to see the different methods and why they work.
Despite new technology creeping into the online world, traditional digital marketing methods still work well. North Penn businessowners simply need to follow in the footsteps of other companies that have put these methods to good use.
