The relationship between fantasy apps and sports fans has evolved significantly in recent years. People who are enthusiastic about any sport are always looking for a piece of the action in any way possible, and fantasy sports applications provide them just that.
While the core concept of fantasy sports works similarly worldwide, fans from different regions have different expectations about the apps they use.
If you ask a fantasy sports app development company, they will tell you different insights on different types of fans and regions, as they have more experience in understanding what they want.
To plan a fantasy sports app of your own, you must understand the psyche of the fans. In this post, let us try and understand the needs of London sports fans and identify what they need and what exactly you should focus on.
Without further ado, let’s get started!
Fantasy Sports Applications in London: An Overview
The fantasy sports market is one of the fastest-growing and highly lucrative markets in London, growing with a CAGR of 11.7% between 2024-2030.
Apps like FanDuel, DraftKings, ESPN Fantasy Game, and many others have already made it big in the competitive but rewarding market.
The idea of hiring a mobile app development company in London and building a fantasy sports app has certainly helped hundreds of entrepreneurs turn their vision into reality.
However, at the same time, all these applications are working fiercely to stay on top and garner more and more users.
With advancements in technology and social features, every application is working on offering the best experience. However, what these apps often struggle with is fulfilling the exact requirements of the users.
That is because identifying what a London sports fan wants from the application is quite difficult for them.
Sure, several data pointers can be deployed to find what a fan may be interested in, but majority of the time fantasy apps keep focussing on new features and new ways to attract users, rather than understanding the root cause of it.
Check out the next section to identify the core factors and features that London sports fans want in a Fantasy app.
Priorities of London Sports Fans While Choosing a Fantasy App
Fantasy sports app users in London generally prefer engaging features and personalized experiences over unnecessary features that complicate the experience. Sports have always been a point of interest, connection, and communication for the entire community.
Hence, users in London are always looking for apps that not only offer fantasy leagues but also pay attention to making the experience engaging and interesting for them.
Here are some core factors London sports fans primarily focus on –
► Immersive Experiences
Any user playing a fantasy league on any platform is looking for better ways to interact with the game. If your application can offer an immersive experience to them, you can very well make a difference.
Features such as offering the athlete’s POV and giving your users a sneak peek into the scenes of the game can surely help them have an immersive experience.
► Social Communities
Keeping your user engaged with your application is the best way to make the most out of your user’s fantasy sports experience.
By offering different features such as co-viewing and offering different ways to interact with each other such as comments, polls, chats, etc, can be a great way to manage your user interaction, maximizing the interest of your users in your app.
► Analytics & Insights
Fantasy sports app users gradually turn into game buffs who are highly interested in knowing more and more about the game and every factor related to it.
By offering different insights and real-time analytics about the game, you can very well keep your users engaged for a better time. Not to mention, when your app offers real-time updates and analysis, your market presence becomes stronger.
► Gamification of Leagues
Integrating gamification into your fantasy sports applications can also leave an everlasting impression on your users. You see, by integrating features like in-app status, in-app achievements, a leaderboard, and interactive notifications, you not only attract users, you also keep them entertained.
Push interactive notifications can be a great tool to bring your users back on the app when they are not using it.
► Personalized Content
Everything today has an algorithm to cater to specific groups of people and individuals. Implementing personalized content on your fantasy app can allow you to create an individualized plan of recommendations related to your user’s preferences.
You can suggest teams, players, leagues, and other aspects based on their interests and preferences.
With all these factors and features combined with extraordinary development, you can reach the masses and target a wider audience, especially in London.
The craze for sports like football, cricket, & basketball can be easily converted into a profitable business, and a solid fantasy sports application can help you just that.
Conclusion
One of the key reasons why several emerging fantasy sports applications fail is that they tend to overspend in implementing the latest tech and boast inaccurate results that drive the user away. Hence, you should stop worrying about following the latest trends and focus more on what the user is looking for.
If you plan to start or take your fantasy sports app to the next level in a city like London, make sure you pay attention to the factors and features shared above. Hope these insights help you out. Thanks for reading, good luck!
