An Interview with Cormac Reynolds, a gohighlevel expert from GoHighLevelExpertTeam.com.
With businesses increasingly turning to automation to scale operations and save time, platforms like GoHighLevel are becoming indispensable. GoHighLevel GoHighLevel (GHL) has become essential for modern marketing campaigns. But while GHL is powerful, unlocking its full potential requires more than just a login — it takes the right consultant to align the platform’s capabilities with your business goals.
To get expert insight into this process, we spoke with Cormac Reynolds, founder of The Funnels Guys and owner of GoHighLevelExpertTeam.com. As one of the most trusted names in GHL implementation, Cormac and his team have helped hundreds of agencies and small businesses build, optimize, and scale with GoHighLevel.
Cormac, a gohighlevel expert, has valuable insights. Thanks for having me! GoHighLevel has grown so quickly because it solves a real pain point. Most agencies and businesses used to juggle five or six tools just to run their marketing — CRMs, email platforms, landing page builders, schedulers, and more, but now they can streamline everything with GoHighLevel. GHL brings all of that into one system. It’s affordable, customizable, and built with marketers in mind, making it the high level solution for your business needs. But it’s also deep. If you don’t configure it properly, you’ll miss out on the magic of your marketing campaigns.
Cormac: It’s not plug-and-play. Sure, you can drag and drop a funnel together, but the real value is in the automation — syncing follow-ups, segmenting leads, building logic-based workflows, and layering in reporting. That’s where people get stuck. They either don’t know what’s possible, or they try to do it all themselves and burn out. That’s why hiring a GoHighLevel consultant makes a huge difference.
Cormac: Hiring based on price alone. There are a lot of people on Fiverr or Upwork who’ve played around with GoHighLevel for a few weeks and now call themselves experts. But it’s like hiring a chef because they once used a frying pan. You want someone who understands how GoHighLevel fits into your sales funnel strategy — not just someone who knows where the buttons are in the all-in-one platform.
Cormac: Great question about how to streamline your approach to highlevel features. Here are five I always recommend:
If someone can’t answer those clearly, it’s a red flag.
Cormac: It depends. If you’re in real estate, legal, coaching, or med spa services — niches where GHL is heavily used — then yes, niche experience can speed things up. Those consultants already know the funnel structure, the offers that work, and the marketing automation you’ll likely need. But if your business is a bit more unique, then versatility and problem-solving ability matter more than niche knowledge.
Cormac: SaaS mode is a whole different ballgame. It’s not just about running a funnel — now you're running your own software brand, seamlessly white-labeled through GoHighLevel. That means your consultant needs to know onboarding flows, recurring billing integrations, user permissions, and support systems. We do a lot of SaaS setups that require a strategic and technical mindset to help businesses streamline their operations. If you’re going SaaS, hire someone who’s done it multiple times.
Cormac: It varies, but here’s a rough breakdown:
Make sure you’re getting a scope of work upfront — it should cover deliverables, timelines, and revision rounds. Avoid vague pricing or “we’ll figure it out later” proposals.
Cormac: A good one can build what you ask for. A great one will challenge your thinking and build what you actually need. We’ve had clients come in asking for a funnel that wouldn’t convert — and we restructured the offer, the sequence, and the nurture flow to deliver better results. Strategy and communication make the difference in creating a seamless experience for clients. The best consultants think like marketers, not just techies, to help businesses succeed.
Cormac: Absolutely, especially when it comes to integrating SMS into your marketing strategy. A good consultant doesn’t just build and bounce. We provide Loom walkthroughs, SOPs for workflows, and live training when needed. That way, your team can manage things in-house after the build, or at least understand what’s going on. If your consultant isn’t offering training, you’ll be handcuffed to them for every small change — that’s not scalable.
Cormac: If your time is better spent running your business than figuring out tech, hire someone. The cost of not Doing it right the first time — lost leads, broken automations, poor UX — adds up fast, especially when trying to optimize your business process. Think of it as buying speed, clarity, and performance. A good consultant will pay for themselves in ROI, often within the first month.
Choosing the right GoHighLevel consultant isn’t just a tech decision — it’s a growth decision. With the wrong hire, you’ll be stuck with messy builds and missed opportunities. With the right one, you’ll have a scalable, automated system that drives leads and revenue around the clock.
Thanks to Cormac Reynolds and the team at GoHighLevelExpertTeam.com, you now know what to look for, what to ask, and how to choose a consultant who’s the right fit for your business.
