Running a plumbing business is competitive, and without a steady stream of leads, it can be tough to grow. Whether you're a solo plumber or managing a team, the key to success is attracting new customers while keeping your existing ones happy. In this article, we’ll cover the best strategies to generate more leads and discuss how Pipedrive can help streamline the process.
Most people searching for a plumber need help fast, and they usually turn to Google. If your website isn’t optimized for local SEO, you’re missing out on potential customers. Here’s how to fix that:
Google Business Profile: Claim and optimize your Google Business Profile (GBP) with accurate contact details, business hours, and photos.
Local Keywords: Use terms like “emergency plumber in [your city]” or “best plumbing service near me” throughout your site.
Fast Loading Site: Ensure your website loads quickly and is mobile-friendly—many people search for plumbers from their phones.
Customer Reviews: Encourage satisfied clients to leave reviews on Google, Yelp, and other review platforms to boost your credibility.
Google Ads can be a game-changer for a licensed plumbing company. The goal is to appear at the top of search results when someone looks for a plumber. A few tips for effective campaigns:
Use Local Keywords: Target search terms like “24/7 plumber [city]” or “leak repair near me.”
Call-Only Ads: Let customers call you directly from the ad, skipping the extra step of visiting your website.
Negative Keywords: Avoid wasting money by filtering out searches like “plumbing jobs” or “DIY plumbing.”
Track Conversions: Measure how many people call or book a service to improve your ad spend.
Social media isn’t just for restaurants and influencers—it’s a powerful tool for plumbers too. Use Facebook, Instagram, and Nextdoor to build trust with your audience.
Before & After Photos: Show off your work with transformation pictures.
Customer Testimonials: Highlight reviews and case studies to build credibility.
Educational Content: Post short plumbing tips (e.g., “How to prevent pipes from freezing”).
Local Facebook Groups: Answer plumbing-related questions to establish yourself as the go-to expert.
Once you start generating leads, managing them effectively is just as important as attracting them. This is where Pipedrive, a powerful customer relationship management (CRM) tool, can help.
Lead Tracking: Pipedrive helps you track every inquiry, from first contact to booked jobs. No more missed leads!
Automated Follow-Ups: If a customer requests a quote but doesn’t respond, Pipedrive can send automated follow-up emails.
Pipeline Visualization: See exactly where each lead is in the process—whether they need an estimate, a follow-up call, or scheduling.
Integration with Marketing Tools: Connect Pipedrive with Google Ads, Facebook Leads, or email marketing platforms to streamline your entire lead gen process suggest Pipedrive experts, Thefunnelsguys.com.
Networking with other local businesses can generate referral leads. Connect with:
Real estate agents: They always need plumbers for inspections and repairs.
Property managers: Apartment complexes and rental properties often need a reliable plumber.
HVAC & Electricians: Cross-refer customers with other service providers.
Offer a small referral bonus to encourage word-of-mouth marketing.
Many plumbing services aren’t urgent until something breaks. Email marketing keeps your business fresh in people’s minds so they call you when they need help.
Seasonal Maintenance Reminders: Remind customers about winter pipe checks or summer water heater tune-ups.
Discounts & Promotions: Send exclusive deals to past customers.
Educational Tips: Share simple plumbing maintenance advice to build trust.
Tools like Mailchimp, ActiveCampaign, or even Pipedrive can help automate your email marketing efforts.
Happy customers are your best salespeople. Ask for reviews after every job and make it easy for them:
Send a Text or Email: Right after a job, send a direct link to leave a Google review.
Offer an Incentive: A small discount on their next service for leaving a review can boost responses.
Referral Programs: Offer a reward (like $20 off their next service) if they refer a friend who books a job.
Getting more plumbing leads isn’t just about throwing money at ads—it’s about building a system that consistently attracts and converts customers. By focusing on local SEO, paid ads, social media, partnerships, and lead management tools like Pipedrive, you can streamline your process and grow your business effectively.
Start implementing these strategies today, and watch your pipeline (of leads, not just water) start to flow!
