Pennsylvania’s new businesses are off to a great start, with survival rates of nearly 80%. That’s one of the best rates in the country, CEO Magazine reports. While small businesses in the North Pennsylvania-area may already be thriving, there’s an easy way to take things to the next level: improve your curb appeal. When your business looks good from the outside, you’ll create a positive and professional first impression that effortlessly draws in new customers. So, keep your premises clean, use attractive signage, and create window displays—and you’ll give your North Penn. business the edge over the competition.
Keep it clean
Step outside and take a good look at your store—is it clean? Nothing ruins curb appeal faster than grime, graffiti, and bins overflowing with trash. Although you can contact your landlord about these problems, feel free to remove debris when you see it. A clean exterior is a must to present a trustworthy image. Shockingly, over 66% of customers say stores now lack basic hygiene like clean floors, and this is something that causes them to leave. So it’s just as important to keep your interiors clean. In particular, professional floor cleaning can remove grime and keep floors glossy and hygienic. The type of commercial floor cleaning Philadelphia businesses require can differ from those further upstate depending on foot traffic and pollution levels. Busy city stores may need more frequent cleaning, whereas quieter establishments may get away with less. However, deep cleans every five to six months are generally recommended.
Build brand recognition with signage
Don’t underestimate the power of an attractive exterior sign to help your North Penn. business stand out and build brand recognition. If passers-by see your sign on a regular basis, they’ll start to recognize and remember it after about five to seven times. This forms a connection that makes people more likely to visit your store, make a purchase, and, if all goes to plan, become regular customers. So, to maximize your sign’s impact, place it where it’ll catch the most attention. You may want to go for a chalkboard sign on the sidewalk, as this can be very visible to pedestrians or drivers. Or, place a large sign in your entrance or window. Both are great choices that can successfully advertise your business to new customers.
Design intriguing window displays
An eye-catching window display can also bring in a steady stream of new customers. So, design an attractive display that showcases your best-selling products to North Penn. locals. If these items are already a hit with your regular customers, new visitors are bound to love them too. But don’t just spread out your products in a boring line. Use props and mannequins to keep your display varied and interesting. Attractive lighting can also show off your products well. A combination of overhead lights, wall lights, and fairy lights can create an inviting atmosphere.
Curb appeal can make or break customers’ first impressions of your North Pennsylvania business. So, keep your premises in pristine condition, and you’ll find it easier to stand out against the competition and make more sales.
