Volusion was great for many stores in its prime, but today, the platform falls short of what modern e-commerce means. You see competitors' businesses taking off while yours struggles.
The gap between customers' expectations and what Volusion can deliver widens yearly. Eventually, it becomes clear that your e-commerce platform is now your biggest problem: decreased site load speeds, upset mobile customers, and lost business opportunities.
No store owner decides to switch platforms randomly. However, the costs for stores relying on outdated technology quickly outweigh the benefits. In fact, merchants who switch to more flexible and feature-rich platforms such as Shopify will tell you it’s one of the best decisions they ever made.
Here are the key reasons store owners are moving from Volusion to Shopify.
Volusion's design system feels like a straitjacket when you're ever interested in building a differentiated brand experience. One common limitation is the platform’s use of generic templates for multiple stores.
Want a new layout? You'll require coding skills, something not available to most store owners. Need a different format for your product page? You'll need to use technical skills or get developer help at a premium. Need a new checkout flow? Coding is required once more.
This limiting approach leaves you choosing between blending in with everybody else or paying premium customization fees.
Store owners moving from Volusion to Shopify experience how empowering true design freedom can be. Shopify's drag-and-drop theme customization makes it possible to modify your store with different layouts, colors, fonts, and page structures without ever having to touch code.
The platform boasts hundreds of top-quality layouts to serve as a building point for your unique brand vision. You can try out alternative designs, modify them instantly, and create the exact buying experience your customers are looking for.
Volusion's old system means your store pages load slowly, because their technology just can't handle the modern internet demands. Your product images take forever to show up, and nothing upsets an impatient customer more than a website that doesn't deliver instant gratification.
Database queries are delayed during peak shopping hours, checkout pages freeze as customers try to complete purchases, and worst of all? Speed issues explode during peak hours when traffic is off-the-charts high, exactly when you need your site running in top gear.
Studies show that customers abandon websites that take longer than 3 seconds to load. Shopify offers lightning-fast load times with a cloud infrastructure perfectly optimized for better performance. The platform easily addresses traffic surges, maintains consistent performance, and keeps buyers interested throughout the shopping flow.
Mobile commerce now accounts for most online sales, yet Volusion doesn't provide acceptable mobile user experiences. The mobile themes are not correctly adaptive to varying screen sizes, resulting in uncomfortable layouts for phones and tablets.
In addition, the navigation menus are clunky on small screens, and the checkout process is overly complex, with multiple steps and form fields.
The mobile page speeds on Volusion platforms are specifically a problem, often taking a few seconds more than users are willing to tolerate. These problems cause a major revenue leak as people increasingly move to mobile shopping.
Shopify is different as it focuses exclusively on mobile-first, responsive layouts in all its themes and capabilities. All aspects automatically adapt to deliver optimal experiences on each device. The mobile checkout process is quick, and page speeds are fast everywhere.
Volusion's SEO functionality remains behind current capabilities, making it challenging for your store to rank favorably in search engines. The software creates confusing URLs that search engines cannot crawl effectively.
Besides, Volusion’s options for manual Meta tag customization are few, limiting your ability to optimize for search visibility. The site architecture fails to adhere to modern SEO best practices, negatively impacting your ability to attract organic traffic. These constraints lead you to invest more in paid advertising if you want to attract more traffic to your store.
Most store owners are moving to Shopify due its SEO-optimized URL structures that are clean, descriptive, and search engine-friendly. The platform provides native meta tag customization, automatic sitemap generation, and correct schema markup deployment. These assist your products in ranking better in search, leading to more organic traffic and less dependence upon paid traffic.
Modern e-commerce operations require multiple tools to work together seamlessly, yet Volusion's app market fails to meet today's demands. The platform lacks extensive integration with top marketing platforms, inventory management software, and customer service software.
You're left juggling multiple systems, resulting in inefficient workflows and data silos. Email marketing campaigns are more complex, and your store fails to sync customer data. Besides, customer service software can’t access order data automatically, which delays response times. These integration shortfalls mean more workarounds, which take time and create errors.
Shopify edges Volusion in that it has 8,000+ app integrations spanning every aspect of e-commerce operations. Top e-commerce software connects seamlessly, building automated workflows that save time and minimize mistakes. Need advanced marketing automation, advanced inventory control, or deep analytics? Shopify's platform offers proven solutions that are ready to integrate.
Volusion's cost of ownership gets costly once your business expands and your requirements are more complex. The platform necessitates developer help for many modifications at regular intervals, generating constant expenses for upkeep.
For instance, bugs require expert fixes, adding extra costs to your monthly expenses. Customization also requires premium-priced Volusion expertise. Functionality additions, security patches, and performance tweaks require experts, charging additional operational costs.
The platform's limitations require investing in additional services and software for basic operations. These costs increase over time, making Volusion a costly platform to maintain.
On the other hand, Shopify uses a scalable approach with a lower cost of ownership at each stage of your business development. The platform automatically manages security patches, performance tweaks, and technical upkeep.
You can make store modifications without developer intervention, keeping your expenses low. Shopify’s extensive functional suite also uses fewer additional software and services, keeping your operating costs minimal and controlled regardless of your growth.
A Volusion to Shopify migration resolves core business challenges impacting your bottom line every day. Flexibility in design enables you to build differentiated brand experiences that outshine your competition. Faster performance engages your customers and enhances search rankings. Mobile optimization effectively captures increasing mobile commerce opportunities.
These, among other multiple store performance enhancements, combine to provide a solid foundation for long-term prosperity in vibrant e-commerce markets.
