When it comes to ranking, rating, and reviewing online casinos, few websites have the experience of CasinoAlpha. An offshoot of its parent company Extremoo, it specializes in everything iGaming related. Part of this is future-proofing both itself and the wider industry. One way the company is aiming to do this is by taking their levels of personalization to new heights, transforming the customer journey. We discuss these changes below.
CasinoAlpha is looking to further empower casino players and their users with enhanced levels of personalization. In addition to providing in-depth reviews and analysis, they plan to tailor the guidance given to individual users. This will result in safer gambling initiatives and more informed choices. It will be a continuation of their user-centric approach.
CEO and Chief Editor, Tudor Turiceanu explains how this will help them to expand into the global market. He noted that “Expanding globally marks the next step for our company, which has been in a constant evolution since 2016. With a vast knowledge and expertise gained from reviewing numerous casinos, we now strive to apply such insight towards an accessible casino rating platform for gamblers worldwide.”
A recent survey found that 81% of customers prefer to work with a company that personalizes their journey. A further 70% explained that they like to work with companies who know the journey they have been on, from previous purchases, customer service issues in the past, and other forms of communication. In a global, online market that is saturated with competition, getting this right to help retain customers is essential.
In short, customers have come to expect personalization. In a world where everyone carries devices in their pockets, a company needs to meet its patrons on their terms and conditions. Personalization does this and drives revenue. Around 34% of consumers will spend more time on platforms that are personalized.
Engagement and retention are also improved as a result. This sees return customers and repeat transactions. This could work in a shop, a service, or even on an affiliate website.
When it comes to the online casino sector, examples of effective personalization are few and far between. There are certain operators who will aim their provisions at distinct demographics, such as designing them to appeal to certain genders or age groups. There are those who will provide more options for certain types of players, such as ones who like poker or slots. After this, it begins to dry up and most casinos opt for a scattergun approach in which they try to attract anyone and everyone.
Piloting a scheme like this would be a first, though it is yet unknown how CasinoAlpha plans to do it. It may take the form of question-and-answer formats that determine what people want from a casino, guiding them in the right direction. Whichever approach is taken, it is sure to ensure a clearer direction when choosing casinos, providing the best outcome for consumers.
