Read this guide to discover the top benefits of using custom cigarette boxes as your brand’s packaging and learn how they can help you earn more sales.
As per reports from the CDC, in 2022 around 28.8 million Americans smoked cigarettes. This number is increasing day by day. While this is alarming due to the negative effects of smoking on consumers’ health, it also presents an opportunity for tobacco brands to market their products as per the FDA guidelines.
The US FDA mandates that all cigarette packs sold inside the US must have health warnings on the front, rear, and side panels. The warnings must cover at least 50% of the area and must be large, prominent, and clear. Considering these requirements and the prevention of marketing tobacco products in mainstream marketing channels like TV and social media, the cigarette packaging boxes play a pivotal role in attracting buyers.
This is why brands prefer using custom cigarette boxes for presenting their products to buyers. These boxes are fully customizable when it comes to size, shape, style, materials, colors, fonts, images, and all the other aspects. Such freedom is not available in the world of generic and pre-made packaging.
If you own a tobacco brand and are wondering if custom printed cigarette boxes are the right fit for your products or not, you are in the right place. In this guide, we will explain the top benefits of using a custom box for packing your smokes.
Let’s dive into the world of custom cigarette packaging and help you clear all the doubts about these boxes.
The biggest plus point of custom cigarette boxes is that they are fully customizable. Starting from the concept to the printing of these boxes, you are in control. You can tailor each and every aspect of these boxes. Let’s explore the different customization options you have in this realm.
Every regular smoker has some preferences, and the brand loyalty among them is very high. They prefer smoking from only one brand because of a specific taste. However, this doesn’t mean that you can get away with using dull packages. Smokers want a holistic experience, and the packaging is a part and parcel of it.
This is why many leading brands like Benson & Hedges and Marlboro regularly revamp their packaging. It helps them provide something new to their existing buyers and attract new customers. When a buyer is at a store buying cigarettes, he or she will consider the looks of the box, as this is the first interaction with the brand. And, if after smoking, they like the taste and feel of the cigarette, they’ll stick to your brand for a very long time.
Tobacco products cannot be marketed on TV, in newspapers, or on social media. This is why cigarette boxes play a vital role in marketing your brand. These boxes represent your brand in the market, and this impression must be good to attract potential buyers.
Using a highly appealing and purposeful design that speaks directly to your target audience can do wonders for your brand. Hence, it is vital to do proper market research and consider the preferences of your buyers before designing a custom cigarette box.
Cigarettes are very delicate and can break easily. Also not to mention that their taste can go bad if they come in contact with moisture, heat, or air. All of these factors require that you must get custom cigarette packaging made from durable materials.
Brands can control the thickness of the box as per their needs. This allows them to get a box that won’t get damaged easily and bear the external elements. Further, most smokers keep the packs inside their pockets. The box must also be sturdy enough so it can withstand wear and tear. All of these features are only provided by custom printed cigarette boxes.
One crucial benefit of opting for custom packaging is that it is cheaper than pre-made boxes. When you consider the benefits of these boxes, you may think that they are extremely costly. However, they are actually affordable and highly beneficial for your brand in terms of the plus points they bring along.
These boxes help you present, protect, and market your goods in the best possible way. Further, when you opt for custom boxes, most suppliers are happy to offer wholesale rates. These discounted rates take the total expense quite down if you place an order in bulk.
For tobacco brands, buying custom cigarette boxes at wholesale rates is quite helpful. They can cut the cost of packaging and boost their profit margins on each pack they sell.
Cigarettes are one of the most commonly sold items in retail stores and convenience stores (C-stores). When you are selling something at a retail store, you need to have boxes that are functional from every angle. For a brand, a typical retail box must be easy to assemble, pack, close, and ship to retail destinations. For a customer, the packaging box must be easy to open, close, and use. A consumer must be able to conveniently open the pack, take out a cigarette, and close the box without any fear of breakage or damage.
All of these qualities are available in custom auto lock boxes. These boxes are shipped flat and highly user-friendly for both brands and buyers. However, to get all these advantages from packaging boxes, you need to work with the best custom box supplier. If you are looking for a top packaging company near you, Packaging Mania is what you need. They are one of the best in the business and offer custom cigarette boxes at affordable rates. Their highlights include free shipping and design support, a small minimum order quantity, and a highly skilled customer service team.
