Online gaming has grown quickly, but players now expect more than simple interfaces and short sessions. They want platforms shaped by teams who understand entertainment, user experience, and long-term product thinking. One company gaining steady attention for taking this approach is Soft2Bet, known for building an environment where people can collaborate, test ideas, and create experiences that stand out across the iGaming space.
This focus on culture has helped the group design technology that keeps players engaged and operators competitive. For people following iGaming or exploring new roles in the industry, Soft2Bet offers a clear example of how a strong internal structure can influence product quality and market reach.
Founded in 2016 by Uri Poliavich, Soft2Bet set out to build gaming experiences that feel more interactive and rewarding. The company brings together specialists in engineering, product, design, data, operations, risk, and marketing. Rather than a top-heavy structure, teams work with responsibility from the start, which helps decisions move quickly.
People are encouraged to explore ideas backed by real performance data. When something works, teams expand on it. When it does not, they adjust without delay. This steady cycle helps reduce long development gaps and keeps projects aligned with user behavior.
To support this, the company invests in responsible gaming, compliance, and risk functions. These groups handle essential regulatory needs, giving product and tech teams room to build without losing sight of market rules. This balance helps the group maintain a strong presence across regulated markets.
Soft2Bet’s culture is most evident in MEGA, its Motivational Engineering Gaming Application. MEGA adds progression, missions, and interactive elements to casino and sportsbook journeys. Instead of moving through isolated sessions, players follow paths, complete tasks, and return to build on their progress.
Across Soft2Bet brands and partner operators, MEGA has delivered precise results.
Key performance improvements include:
These gains come from deeper engagement rather than aggressive promotion. MEGA works with casino libraries, live events, and sportsbooks through flexible modules that operators can activate per market. It supports many languages and payment methods, which helps operators adapt to local preferences.
For operators evaluating new approaches to player engagement, MEGA aligns with a broader shift toward more interactive online gaming tools. NewsWatchTV explored this broader movement in a recent feature on how technology is changing online casino experiences, showing how user expectations continue to evolve and why deeper engagement models are gaining traction.
For teams working in CRM, UX, or product, MEGA shows how interactive design and structured data can shape user journeys that feel natural and consistent.
Soft2Bet operates under nineteen licenses across eleven jurisdictions. These include Sweden, Denmark, Romania, and Ontario in Canada.
Its brands show how the group adapts to local audiences:
Each brand uses the same core technology while adjusting features, language support, and gaming content for its market. This approach helps the group maintain consistency while meeting regional expectations.
The company’s work has been recognized with industry awards for leadership, platform development, and product launches, including recognition for MEGA. These results highlight the strength of the underlying platform and the teams that support it.
In 2024, the company launched Soft2Bet Invest, a long-term fund that supports early- and growth-stage teams in iGaming and casual gaming. The fund focuses on scalable ideas and helps founders with regulatory, technological, and market-entry challenges, areas that can be difficult without guidance.
This model strengthens the broader ecosystem and helps Soft2Bet explore new ideas alongside internal development. It also offers entrepreneurs a clear path to experienced support and broader networks. The fund has already received industry recognition for its contribution to gaming innovation.
For players, Soft2Bet’s brands provide interactive journeys built on clear progression and meaningful engagement. For operators, the platform blends gamification, reliable infrastructure, and strong regulatory alignment. MEGA delivers measurable improvements without requiring significant system changes. For people considering careers in iGaming, Soft2Bet offers a workplace built around collaboration, responsibility, and steady product development.
Soft2Bet’s approach brings together workplace culture, steady product development, and long-term strategic planning, giving the company a clear path in today’s competitive iGaming landscape. As the sector continues to evolve, its progress offers a helpful view of where online gaming and player-focused innovation may be heading next.
