Mike Shreeve entered entrepreneurship through copywriting and digital marketing, where he learned how storytelling and simple explanations drive trust. Those early experiences influenced his belief that books should feel human, conversational, and grounded in lived experience—not jargon or academic language.
When he moved into publishing, he saw how many experts struggled to explain what made their work unique. A book, he realized, could solve that problem. It could become a place to clarify ideas, build a clear narrative, and show readers what working with the author actually looks like.
In 2017, Shreeve wrote The One Book Millions Method, his first major step toward the publishing framework Peaceful Profits uses today. The book taught entrepreneurs how to turn a single, well-positioned idea into a business asset that attracts clients and shapes the author's brand. It sold nearly 12,000 copies in its first year and generated millions in new business—proof that books can do far more than sit on a shelf.
This early success helped him refine two core components now included in every Peaceful Profits project:
A clear promise that explains who the book is for, what problem it solves, and why the reader should care.
This helps the right readers pick up the book—especially those most likely to become clients.
A simple explanation of the author's unique method.
By the end of the book, readers understand exactly how the expert works and what makes their approach different.
These elements make a book more than information. They make it a path into a working relationship.
Peaceful Profits now supports more than 1,500 authors—including startup advisors, New York Times bestselling writers, and veteran coaches. Their focus is consistent: publish high-quality books, then ensure those books reach the people most likely to benefit from them.
Unlike traditional ghostwriting agencies, Peaceful Profits helps with the entire journey:
This full-service approach is designed to get authors to the top of their categories quickly. Many Peaceful Profits clients hit #1 in their category within days of launch—a level of visibility that improves both book sales and business outcomes.
Examples include:
Many authors find that once their Book Hook and Framework are clear, their marketing, sales conversations, and team alignment improve as well. The book becomes a unifying tool inside the business—not just something published for readers on Amazon.
In an industry rapidly adopting artificial intelligence, Peaceful Profits has taken a firm stance:
No AI is used in writing their books.
Shreeve believes expert books must come from lived experience. AI can summarize what exists, but it cannot produce original insights or the kind of personal voice that helps a reader feel connected to an author.
This commitment ensures that every Peaceful Profits book reflects real expertise and has the depth necessary to earn trust.
Peaceful Profits is continuing to refine its model, focusing on helping experts build what Shreeve calls “legacy books”—books that outlast trends and continue to attract clients for years.
The company is investing in:
The long-term goal is simple:
Help authors publish meaningful books, and make sure those books reach the people who need them.
Michael Shreeve’s journey and the Peaceful Profits methodology have set a new standard for expert publishing. Their process blends strong writing, thoughtful positioning, and performance-driven marketing. The result is a smoother path from idea to published book—and from published book to business growth.
Authors don’t just walk away with a manuscript. They walk away with clarity, a stronger brand, and a tool that helps them grow. And for many, that book becomes the strongest asset in their business.
