Zero sugar seltzers, also known as zero regret drinks.These beverages contain zero sugar and zero alcohol, using only natural sugar alternatives and non-nutritive sweeteners to keep them delicious without the calories. These sparkling drinks are dominating in market, especially for people with health concerns who do not want a glucose spike in their blood. Moreover, the advanced sweetened technology has made its taste much closer to sugary drinks, so consumers don't think much about buying it.
This lifestyle and demographic shift gave rise to the retail market. Resultantly, prominent names such as Drink Noms Kratom seltzer are appearing in the market to influence consumers' preferences. These functional beverage brands are promoting healthier choices; therefore, retail momentum is backing their shift.
This article will shed light on why these botanical seltzers are dominating the market. We will discuss the main reasons that can make you well aware of the benefits and help if you think of investing in it. So without further delay, let's dive into it.
The millennials are increasingly seeking beverages with health benefits. This increasing demand may ramp up the market itself. After all, entrepreneurs want to invest their valuable money where it is worth. Here are the top reasons that make this market crowded with customers.
The Drink Noms Wholesale are differentiated in the market through a combination of essentials. The innovation in flavor and appeal to health-conscious consumers is enough for its uniqueness. The top reasons listed below highlight how Drink Noms is promoting purposeful and guilt-free drinks that make them appealing in the retail market.
Over the past few decades, there has been an increasing awareness, and consumers are becoming health-conscious. They prefer to eat healthy food, cutting sugar intake, especially in the form of fizzy drinks, because here sugar content tends to be highest. Therefore, the only option left is to cut out sugary beverages. However, Noms seltzer drinks come into play, offering an accessible way to consume functional drinks without any guilt.
A recent survey shows that 60-70% of consumers sugar content before buying any product, and they prefer to put their hands on cans labeled as sugar-free. Hence, it drives sales for botanical seltzers, making its retail market crowded.
One of the key reasons is the premium prices of seltzers that lead to a high-profit margin. These drinks are typically priced higher than their sugary counterpart, even if it's a small serving and lighter packaging.
This premium pricing is even justified from the customer's perspective. They perceive a zero-sugar drink as functional or special. Also, when they read about added vitamins and minerals in this drink, they are ready to pay even more. Resultantly, retailers can stock a small unit and earn greater revenue out of it.
The beverage industry is introducing innovations day by day, considering the changing customer demands and preferences. From citrus flavors such as grapefruit and lemon-lime to triple berry rush, the category is exciting and dynamic. Now that the store shelves will be updated day by day, it will attract customers to drive foot traffic. Many millennials love to try new tastes or flavors that compel them to revisit the store. Moreover, the limited edition drops, such as summer offerings, may create a buzz or urgency for customers, being used as an effective marketing tool to make it high impact on store performance.
The zero-sugar drinks are mostly shelf-stable. They are packed in sleek cans or bottles that are easy to stack. Also, unlike traditional beverages, it does not require any specific temperature or refrigeration for extended periods. It all reduces waste so that they can stock it without worrying about expiry. The small footprint and lasting nature drive efficiency in stocking, handling, and storage, which makes it profitable for retailers.
The zero-sugar drinks are exposed to lesser regulatory pressure compared to sugar drinks. In many regions, fizzy drinks are subjected to ‘sugar taxes’ from the government due to the increased rate of obesity, fatty liver, or other sugar-related diseases. Therefore, seltzers are free from such taxes, which makes them profitable for retailers. They don't need to worry about tax rates, warning labels, or restricted marketing.
The zero-sugar drinks have found a natural home in the digital market. This idea is well aligned with the wellness campaigns, giving a boost to online shopping. As we have discussed above, these zero-sugar drinks have increased shelf life, so they make them favourable for online sales and recurring delivery models. Moreover, the online market allows data collection and personalisation. This is how retailers may know the preferences and choices of customers and update their stores or stocks accordingly.
Yes, it can replace sugary drinks by offering a healthier option. Even if consumers are fond of the sugary taste of fizzy drinks, the use of natural flavours in seltzers that do not compromise taste makes it an ideal consumption.
There are a number of ways to use for making your customers loyal to your brand. For instance, offering innovative and diverse taste profiles, using aesthetic or eye-catching packaging, transparent ingredient sources, etc.
For many consumers, it is safe to especially if it contains functional ingredients such as adaptogens, electrolytes, minerals, etc. Therefore, consuming 1-2 cans per day is a safe option, but again, you should not exceed the recommended dose.
The zero-sugar drinks have dominated the retail market over the years. There are a number of reasons to support this idea. For instance, consumer demand, health awareness, minimal regulatory pressure, etc. Therefore, we can see a surge in brands like Drink Noms that offer tasty sensations while promoting wellness purposes to their consumers.
This market can decline despite the current urgency and popularity. Its success is totally up to the innovations that retailers can offer to customers. For example, if similar products may flood the market, the customers may get tired of monotony and look for other options to taste some change.
Moreover, other functional drink categories, such as electrolyte or sparkling water, may take their place. In summary, if you want consumers should stick to your brand or want to increase the return visit, then focus on offering diversity or add unique values to your brand. Therefore, the market is still well aligned for the long-term success in case you evolve with shifting consumer values.
