As a D2C brand, you must be making strategic decisions to boost sales. One such aspect is marketing your product the right way. Custom packaging plays an integral role in enhancing any brand’s visibility in the market. Many brands are benefiting from personalized packaging because they know it’s the packaging that has to convince customers about the product when placed on the shelf. Read on to find out which brands are using custom packaging for their benefit and how they are doing it.
The soap industry has been using custom packaging to give a personalized experience to every customer. Every brand has worked on the creative strategy to find the perfect designs and blend of colors for their packaging.
Brands are choosing eco friendly packaging for soap because this is what the customers are demanding. With our environment now more prone to danger than ever, people are switching to brands that align with their sustainability goals. Some packaging styles that can be seen in the soap industry are:
Slider boxes
Soap wrapping paper
Tins
Tuck boxes
Pillow boxes
To combat the competition, skincare brands come up with incredible products packed in magical boxes. Most brands even send PR packages in hopes of boosting their visibility among customers. Whether it’s a small business or an enterprise, skincare brands know the importance of packing products in custom boxes.
You can choose colors that reflect your brand’s personality or go for colors that are similar to the ones you have used in your logo. When working within a budget, you can pack your skincare products such as serum and creams in tuck boxes. Finding a high-end tuck end box manufacturer will ensure that your products reach the customers without sustaining any damage. Let’s have a look at some packaging styles your brand can use:
Roll end tuck boxes
Flap boxes
Sleeve and tray boxes
Tube boxes
Two-piece boxes
There are many benefits of using custom printed bakery packaging, such as boosting the brand’s visibility, getting more customers, creating a robust brand identity in the market, and so on. Have you ever passed a bakery with pastels on its wall and a minimalist theme?
Don’t we just love these small bakeries with cool colors and designs? This is what the bakeries do with their packaging as well. By using light colors and minimal designs on the boxes and bags, they create a unique brand identity in the market. Some packaging styles that these bakeries are using for their cookies, cakes, macarons, and puff pastries are:
Gable boxes
Tuck boxes
Paper bags
Slider boxes
Open door boxes
Now that you know different industries use customized packaging, it’s time to have a look at ways they do it. Personalized packaging comes in various forms and styles. While some brands focus heavily on the designs, others may just focus on the material instead. It’s all about creating a look that screams out your brand specifically. Here are some of the ways you can make your packaging more personal:
Start by selecting the material you want for your product. The first thing to remember is that while every material offers protection, some are made to ship fragile and heavy-duty items, while others can be used for light ones.
Keep in mind the weight and nature of your product before choosing the material for the packaging. If you are a brand focusing on sustainability, choosing paper-based packaging or packaging that can be recycled is a good option. Some options to consider are:
Kraft
Cardboard
Tin
Aluminum
Corrugated Cardboard
Plastic
Mylar
Rigid
After you have decided on the material, you have to think about the packaging style. This involves deep research to understand what the customer's favorite is right now, what your competitors are doing, and which type will keep your product safe. You can use your social media accounts to get to know customers’ feedback.
Choosing a box that offers a memorable unboxing experience can help your brand retain more customers. There are different packaging styles that you can use for your products, and to keep them safe, you can add different fillers and inserts inside the boxes. The following are some of the box styles you can use for your products:
Pillow boxes
Pyramid boxes
Gable boxes
Mailer boxes
Drawer boxes
Hinged-lid boxes
Tube boxes
How you use the design and colors to attract customers is different for every brand. At times, we are bedazzled by the colors, but there are times when the absence of colors is what soothes our soul. It’s all about strategy and having professional marketing insights. There are thousands of colors that you can use for your boxes, but choosing them with careful planning is what will attract more customers.
Brands tend to make an association with colors so that whenever you see a specific color or designs, the idea of that brand is reinforced. For instance, white reminds us of Apple.Inc, orange reminds us of Louis Vuitton, and for many people, red takes us to Cartier. Once you choose a color, you have to play with its variations to create a slow but strong brand identity in their mind.
There are more ways to grab customers' attention and be the brand they talk about with positive remarks than just choosing custom packaging. Many brands are not only switching to sustainable packaging but also hosting plastic waste reduction programs to reduce the carbon footprint and heal nature.
By starting initiatives that help the ecology, your brand can also be the talk of the town. Using sustainable packaging, opting for minimalist designs, and using plant-based inks are some of the ways your business can incorporate sustainability in its custom packaging.
You can create your own identity and stand apart from the competition in the market with customized packaging. Once you have the liberty to decide everything for the packaging, you can create magical packaging for customers. Make sure that you keep your product and the customer at the center when designing your packaging. You can add custom heartfelt thank-you notes, some freebies ,or even add customized stickers to win their loyalty and trust.
