Signing with a Facebook ads agency feels like a big win. You’ve found a partner to handle your campaigns, optimize your budget, and hopefully bring in more sales. But the truth is signing the contract is just the beginning. Knowing what comes next after you hire a Facebook ads management agency or Facebook ad management agency helps you stay aligned and get the most out of your partnership.
Whether you hired a local Facebook ads agency near me or a specialized ecommerce Facebook ads agency, the process is pretty similar and being prepared means fewer headaches and faster wins.
Once the contract is signed, you’ll jump into a kickoff call with your account manager and team from the Facebook ads marketing agency. This is your chance to get on the same page. You’ll clarify goals, budgets, timelines, and figure out how you’ll communicate going forward.
Don’t skip asking questions here. A good kickoff builds trust and smooth collaboration. The best Facebook ads agency want you to feel confident from day one.
Your Facebook ads agency for ecommerce can’t do much without access to your Facebook Business Manager, ad accounts, pixels, and creative assets. This is especially true if you run a Shopify store or other ecommerce setup.
Make sure your contract states clearly you own your accounts and data. Your agency just needs enough access to do their job effectively, but the keys should stay in your hands.
Before launching any campaigns, your agency will audit your past Facebook ads, pixel setup, and audience data. This helps them see what worked, what didn’t, and where the opportunities are.
For ecommerce brands, especially those working with a Facebook ads agency for ecommerce, this step is vital. The agency will analyze your creatives, conversion funnels, and customer segments to build a strategy that fits your business.
Expect a detailed plan that’s anything but cookie cutter, the best Facebook ads agencies customize their tactics to your brand and goals.
Whether your Facebook ads agency near me creates brand new ads or uses your existing assets, this is when everything comes together. They finalize creatives, review your landing pages, and make sure your tracking pixels are set up properly.
Pixels are non-negotiable. They track how people interact with your ads and help Facebook optimize who sees them. Your agency should keep everything compliant with Facebook’s policies to avoid issues like ad rejections or account suspensions.
After you approve everything, your campaigns launch. But don’t expect immediate perfection. The first 1 to 2 weeks are the learning phase, where Facebook’s algorithm tests different audiences, placements, and creatives to figure out what works.
This phase takes patience. Results will fluctuate, but it’s a necessary step to build momentum.
Your agency will provide regular reports covering key metrics like click-through rate (CTR), conversions, return on ad spend (ROAS), and total spend.
But a good Facebook ads management agency does more than report numbers. They analyze what’s working, suggest improvements, and test new ideas to keep your campaigns improving.
The best Facebook ad agency keeps a close eye on trends and adapts quickly.
Your input matters. Timely feedback on ads, sharing promotions early, and keeping communication open help your agency do their best work.
Avoid micromanaging daily changes. Trust the experts. But don’t ignore reports either, ask questions if something seems off.
Keep your goals steady. Changing objectives mid-campaign confuses the algorithm and slows progress. And don’t spring last-minute promos without telling your agency.
Some pitfalls to avoid:
Avoid these and your campaigns have a much better chance to succeed.
Most new campaigns take 2 to 4 weeks to stabilize and show steady results. Ecommerce brands or those with past campaign data might see faster wins.
Remember, Facebook ads are a marathon, not a sprint. Success comes with ongoing optimization and patience.
Hiring a Facebook ad agency is just the first step. Real success comes from ongoing collaboration, communication, and trust.
Whether you work with a small local Facebook ads agency near me or a big Facebook ad agency, knowing what comes after signing helps you stay patient and proactive.
Great results come from partnership, not just contracts.
