Soft2Bet Foundation Is harnessing innovation for a better tomorrow

Most charitable foundations start with a mission. Soft2Bet Foundation began with a question: "What if technology could serve something bigger than just business growth?" The world is flooded with good intentions, but a few result in long-term action. Soft2Bet Foundation is different – they don't just donate. They support, build, rethink and rewire how we think about charity. From reimaging Jewish education through the Yael Foundation to promoting sustainable energy, the Foundation confidently proves that charity's future is not about who gives more but about giving smarter.

The Rise of Soft2Bet Foundation 

Soft2Bet began eight years ago in a modest office and now operates from state-of-the-art headquarters in Malta. Soft2Bet holds 16 licenses and operates across multiple markets. This remarkable growth is driven by founder and CEO Uri Poliavich, who believes that charity is the one that grows business.

This concept has significantly influenced the company's market trajectory, which is more than just a morning mantra. To translate the company's creative, tech-forward thinking into charity activities, the Soft2Bet Foundation was founded. By combining technology with charity, the Foundation stands as a prime example of how it's possible to blend business with meaningful change. The Foundation prides itself on providing community support, education, equality and sustainability.

Key Initiatives

As mentioned before, the Foundation’s projects focus on long-term impact and not temporary fixes. Every project reflects the Foundation’s core belief – that innovation and empathy can work hand-in-hand to solve some of society’s toughest challenges. Here’s how Soft2Bet Foundation is changing the world around us:

• Provides learning resources and technology access to underserved schools and students.
• Provides funding for environmental initiatives, including nature clean-up efforts and advocating for clean energy adaptation.
• Supports healthcare by funding hospitals and health programs promoting physical and mental health.
• Collaborates with local businesses to improve infrastructure, services, and equal opportunity in communities.
• Backs programs that aim to uplift vulnerable populations and ensure basic human rights are protected.

Supporting Jewish communities worldwide 

Established in 2020 by Uri and Yael Poliavich, the Yael Foundation aims to ensure equal access to high-quality education for every Jewish child. Since the beginning of the Yael Foundation, it has rapidly expanded its reach, operating in 37 countries and supporting over 13,500 Jewish children through various educational programs in schools, kindergartens and summer camps. Through the Foundation’s efforts, Jewish identity and community are being strengthened worldwide.

Innovation as a vessel for success

Soft2Bet has put a lot of effort into staying ahead of technological trends. Uri Poliavich, Founder and CEO of Soft2Bet, stated: "In the last couple of years, we've been incredibly successful, bringing the innovative solutions our customers are looking for. We will continue to follow technological trends such as AI, content preference, and algorithms. Doing this will improve our market share as an operator and acquire new customers." Soft2Bet can grow its market share and better connect with and serve communities.

In turn, the Soft2Bet Invest was launched – a $50 million innovation fund, actively backing entrepreneurs reshaping the future of iGaming. Soft2Bet is actively showing that mutual support in such a competitive industry is possible, and when it comes to advancing society, charity and innovation should go hand in hand.

    Uri Poliavich, Founder and CEO of Soft2Bet, smiling while seated in a modern office, with quote overlay: "I had the hunger to change my life’’

Future outlook 

Soft2Bet Foundation isn't just affecting people's lives, it's also changing how modern companies look at philanthropy. As the foundation scales its educational, environmental and healthcare-related programs worldwide, more companies will adopt the same stance. We can see a positive shift already – more businesses are blending cutting-edge technology with substantial social impact. Several iGaming brands and startups are now launching their charitable arms. Soft2Bet's vision for the future is no longer a radical idea. It's becoming a new standard.

    

Soft2Bet Foundation promotional banner featuring a crystal green four-leaf clover and mission statement about using technology and kindness to support education, nature, and animal welfare

Soft2Bet Foundation reminds us that innovation isn't just about new technologies — it’s about reimagining what’s possible. In a world racing toward the future, the true leaders will be those who choose to build it better. If the past is any indication, Soft2Bet isn’t just keeping up — it’s setting the pace.