Linda Apsley is a standout leader in the tech world, blending her deep expertise in technology, data leadership, and business strategy. Over the course of her career, she has made her mark across a range of industries, including technology, retail, media, banking, and insurance. What truly sets Apsley apart is her ability to drive transformative change while providing stability—qualities that have made her a trusted figure in every organization she’s touched.
Linda’s journey into technology was supported by a strong educational background. She earned a Bachelor of Arts degree from Brigham Young University, followed by an MBA from City University in Seattle. This academic combination of technical and business knowledge was a powerful launchpad for her future career.
In one of her early roles at Microsoft, Linda led an engineering team focused on ensuring compliance with the U.S. Consent Decree. Her team was tasked with meeting strict regulatory standards, and the experience helped her develop a keen understanding of the critical role that regulatory frameworks play in technology development. It also sharpened her technical expertise, enabling her to lead projects that balanced both innovation and compliance.
As her career progressed, Linda Apsley held key leadership roles at several major companies. One of her standout contributions was at Amazon, where she led teams in migrating large-scale data systems to the cloud. This experience not only honed her technical skills but also solidified her reputation as someone who could lead significant technological shifts.
After Amazon, she transitioned to Time Inc., where she managed the shift of advertising finance systems to cloud-based platforms. Linda’s ability to foresee the impact of cloud technology allowed her to introduce cutting-edge solutions that transformed data management at the company. Her work at Time Inc. was a clear example of how she could blend technology with business operations to achieve long-term success.
Later, Linda took on key roles at Citi and Capital One, where she became an early adopter of Snowflake, a powerful cloud-based data management tool. Apsley recognized its potential for managing vast amounts of financial and risk data, and under her leadership, both organizations successfully transitioned to cloud ecosystems. This move enhanced data availability and accuracy, ultimately improving the efficiency of these organizations.
One of Linda’s most notable achievements came when she became the Chief Technology Officer (CTO) at GEICO. In this role, she didn’t just oversee the technology department—she revolutionized it. When Linda took on the role, GEICO’s technology team was primarily IT-focused. Under her leadership, the team became engineering-driven, and she restored system stability while steering a five-year plan to build in-house insurance software.
Linda’s approach to data was central to this transformation. By leveraging data as the foundation for decision-making, she ensured that GEICO’s technology became a core part of its business strategy. Her plan was ambitious, involving the development of proprietary insurance software. Yet, Linda’s leadership ensured that these changes were not just implemented, but fully integrated into GEICO’s culture, driving the company’s competitive edge in the insurance industry.
Her work at GEICO wasn’t just about updating the systems; it was about creating a cultural shift toward embracing technology as the backbone of the business. She brought data-driven decision-making to the forefront, helping GEICO enhance operational efficiency and streamline its services. This approach helped solidify GEICO’s position as a leader in the insurance industry, demonstrating Linda’s unique ability to combine technical innovation with business foresight.
After her transformative role at GEICO, Linda Apsley continued to impact the tech world by taking on advisory roles. She became a Senior Advisor at Boston Consulting Group (BCG), focusing on technology, data, and AI within the insurance and finance industries. Her role at BCG allowed her to lend her extensive expertise to some of the biggest players in these fields, guiding them on how to navigate the complexities of emerging technologies.
In addition to her work at BCG, Linda took on advisory roles with startups like Runpod.ai and Vendia, where she helped shape their technological strategies. Working with startups allows her to use her deep knowledge of data and technology in fast-moving, innovative environments. By providing these startups with the strategic insight they need to succeed, Linda is helping to build the next generation of tech leaders.
One of Linda’s strongest qualities is her commitment to lifelong learning. She believes that staying on top of the latest technological trends and advancements is essential for anyone in the tech industry. To that end, she teaches in the Boston Consulting Group University Data & AI program, where she shares her knowledge and continues to hone her own expertise in data and AI.
But Linda’s commitment to learning isn’t limited to herself. She’s also deeply dedicated to mentorship. She founded the Apsley Consulting Group, a coaching practice that helps technology leaders develop their skills in both people and technology leadership. Through this initiative, Linda guides tech professionals on their journey to becoming influential leaders in their own right.
What sets her apart as a mentor is her focus on listening and understanding. Linda believes that great leadership starts with respect, and her coaching approach reflects that belief. By fostering a trusting environment where leaders can learn and grow, she’s helping to shape the future of the tech industry, one leader at a time.
Throughout her career, Linda Apsley has placed a strong emphasis on maintaining a positive professional reputation. She believes that respect, trust, and delivering high-quality solutions are key to building a solid reputation in the tech world. Linda’s approach to leadership is built on thoughtful listening, careful collaboration, and a strong sense of integrity—traits that have earned her the respect of colleagues and clients alike.
Her focus on professional integrity extends to her mentorship and advisory roles. Linda makes it a point to instill the importance of ethical decision-making in her mentees and clients, helping them understand that building a career based on honesty and respect will ultimately lead to long-term success.
Linda Apsley’s career is a testament to the power of leadership, innovation, and integrity. From her transformative work at major corporations like GEICO, Amazon, and Time Inc., to her advisory roles with startups and her mentorship of the next generation of tech leaders, Linda continues to have a profound impact on the future of the technology industry.
Her work in cloud technology, data-driven decision-making, and AI has shaped industries ranging from insurance to finance, and her influence continues to grow as she advises emerging companies and teaches future tech leaders. Linda is not just keeping up with technological advancements—she’s leading the charge, always pushing the boundaries of what’s possible.
As Linda Apsley continues to navigate the ever-evolving tech landscape, her legacy will undoubtedly continue to inspire. Her commitment to integrity, her passion for innovation, and her dedication to mentorship make her a true leader in the industry. And as she shapes the future of technology, she leaves a lasting impact on everyone she works with.
