We've shared Instagram tips before, and we'll do it again for a good reason trust us.
There are 300 million people on Instagram every day. Many businesses use Instagram to grow their brand and reach more customers. Big names like Nike and National Geographic have over 60 million followers!
So, why would any business ignore this chance? If you're not active on Instagram, starting and growing your page might feel overwhelming. However, how you manage your account will determine your success. These Instagram tips will help you build and grow a strong following and get noticed.
Hashtags are key to earning notoriety on Instagram. Posts with at least 1 hashtag can see up to a 12.6% increase in engagement. Simply put, hashtags help categorize posts with similar content.
When using hashtags, keep them short, simple, and relevant. For example, if I post a picture of my new watch, I might use #watch, #michaelkors, and #rosegold. Short, clear, and to the point.
If you want to connect with local Instagram users, consider using location-based hashtags. Many businesses also create their own unique hashtags and encourage followers to use them.
For example, Coca-Cola asks fans to use the hashtag #ShareaCoke when posting pictures of their Coke. This helps promote their brand and engage with followers.
Remember, don't use too many hashtags, as it can make your post look spammy and attract unwanted accounts.
When you tag a different Instagram account in your pictures, your photo will appear in that label's "photos of you" section. They'll get a notification and might engage with your post, follow you back, or even share your photo!
Make sure the photo actually features the brand, or you could be flagged as spam. Most big brands have Instagram accounts with many followers.
For example, a jeweler might post a photo of a piece from their latest collection and tag the designer. Getting noticed by a big brand can help you gain more followers and get more free likes!
It might seem obvious, but it's really important. You don't need to be a professional photographer to have great Instagram photos, but a little practice helps. Keep it simple! If you're showing off a product, make sure the background is plain so the product stands out. A messy background can distract from what you want to highlight. A simple white background often works best.
Instagram has many filters, so try them out and see which one fits your photo. If your photo looks great without a filter, leave it as is! You can also use Instagram's editing tools to adjust things like brightness or shadows instead of using a filter.
Take a few different shots and choose the best one. It may take time to get the hang of it, but with practice, you'll be taking amazing photos in no time!
It's important to keep your audience in mind when posting. What's the goal of your Instagram page? Whether you're aiming to educate, promote, or entertain, think about that for every photo and caption your share. If your account is professional, keep your posts clear and to the point. If you're aiming for a younger audience and want to keep things fun, make sure your tone matches. Use emojis, be playful, and show your personality! Just remember to focus on people who share your interests.
Your Instagram account is a way to talk to your followers. Most people scroll through their feeds without engaging, so you need to ask them to take action. Give them a clear call to action!
For example, you can say things like "Double tap if you love coffee," "Tag a friend who likes coffee," or "Click the link in our bio for a free coffee."
When your followers engage, it boosts your page's activity, likes, and followers. So, after reading, make sure to follow us too!
