New Sustainable Floral Studio Coming to Skippack

John Worthington | The Reporter•

Waverly Flower Co.’s floral studio plans to open in mid-April.

A local flower company is preparing to open a new floral studio in Skippack next month.

Titled Waverly Flower Co., formerly known as Wavy Roo Florals, the studio will offer daily deliveries, workshops, bouquet bars, and custom growing for weddings and special events, using homegrown and other locally-sourced flowers and foliage.

"We have a special focus on sustainability and sourcing locally,” said owner Alanna Messner-Scholl.

Messner-Scholl, a doctor of clinical psychology, said that she took up gardening as a postpartum hobby during the pandemic. She soon began selling some of the flowers, eventually developing the practice into a sustainable career.

"Literally and figuratively,” said Messner-Scholl.

The studio, located on Cressman Road, will be appointment-only for clients, said Messner-Scholl, with a particular focus on custom growing for weddings.

"We meet with brides and grooms ideally at least 6-9 months before their wedding day, and learn more about their floral vision and the colors and styles they love the most,” she said. "During this consultation, we share inspiration and ideas, as well as information about the exact varieties of what we can typically have blooming during their desired time of year. We then plan our gardens with our wedding clients in mind.”

The company grows most of its flowers in four private Montgomery County gardens, located in Harleysville, Souderton, Telford and Skippack, primarily sourcing from a handful of local and regional flower farmers, said Messner-Scholl.

Many of the flowers will be donated to local non-profit organizations following the receptions, a point of pride for Messner-Scholl.

"We are fortunate to serve some incredibly generous brides and grooms who opt to donate most of their wedding flowers after the reception is over,” said Messner-Scholl. "This year, we plan to work with a handful of senior living facilities, hospitals and women’s shelters.”

In addition to growing for weddings and special events, the studio will host workshops and floral design classes, assisted by a team of designers and operational support personnel, including Messner-Scholl’s father, Pete.

"We’re fortunate to have six talented designers that assist with special events and workshops, as well as three people who provide operational support, including my dad, Pete, who is a tremendous help with both the gardening and deliveries,” said Messner-Scholl.

The company will begin moving in this month, with the goal of fully opening in mid-April. Messner-Scholl described a busy season ahead, with plans to "flower” over 30 weddings and other large events.

"This year, the summer garden’s pallete will include plenty of muted peaches and corals, soft blue, dusty lavender and whimsical greenery,” said Messner-Scholl, adding, "I feel incredibly lucky to wake up each morning and spend the day surrounded by flowers and really wonderful people!”

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