The following is a press release from 7-Eleven corporate, about the local young girl group that created a music video extolling the pleasures of the convenience chain’s nachos.
Love 7-Eleven nachos? Probably not as much as
Froggy,
the riot grrrl punk rock band out of Doylestown. Band mates Morgan, Brooke and Fiona caught the attention of 7-Eleven with the release of their song and smartphone-shot music video, "7-Eleven Nachos,” in January of this year.
Instead of just giving the video a reshare and a comment, 7-Eleven took their social response to a new level. To applaud Froggy’s creativity and honor their extreme love of nachos, 7-Eleven and Froggy worked together to produce a professional music video of the song – all on the convenience retailer’s dime. The "7-Eleven Nachos” video has officially dropped across 7-Eleven’s
Instagram,
YouTube,
Twitter,
Facebook, and
TikTok channels.
But this is nacho typical music video. For one, it’s cheesy— really cheesy. Like 200-pounds-of-decadent-nacho-cheese cheesy. Bandmates Morgan, Brooke, and Fiona are rocking signature black leather jackets with a cheesy style twist. As an ode to the song’s original Instagram video, the video was shot at their home town of Doylestown's 7-Eleven, with local customers and the band’s personal friends and family appearing as extras.
"Froggy’s song is over-the-top enthusiastic about their love for 7-Eleven nachos,” said 7-Eleven Chief Marketing Officer, Marissa Jarratt. "It perfectly personifies our ‘Take it to Eleven’ campaign that celebrates the wild ways our customers make us a part of their daily lives. The music video is our thank-you to Froggy for creatively celebrating something we both love.”
The video also celebrates the return of 7-Eleven’s new and improved nacho cheese, which brings back the traditional style and classic taste by popular demand.
"The song started for fun when we went to 7-Eleven one day to get Nachos,” said Brooke, Froggy bass player and songwriter. "It’s so cool to see that the brand actually loved it and wanted to film a professional video with us in our hometown.”
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