A long time ago, in a brewery right around the corner, the idea of “speed-punk rock lager” was born. Round Guys Brewing Company and local punk band, Riverside Odds, have been working behind the scenes for the last several months on an epic collaboration that has born the new beer, “Get Into It.”
Round Guys has a well-versed history of being associated with local music and taking partnerships to the next level and beyond. In 2018, they dove into the world of band-beer collaborations with “comic book rock” band, Stereotytans, and the release of the fan favorite, “Bumblebee Wheat Ale.” This most recent collaboration with Riverside Odds will prove to be a groundbreaking experience.
Between RW Hellborn, of Riverside Odds, Round Guys owners Scott Rudich and Bill McGeeney, pub manager Andrew Carroll and I, there was a lot of analysis, math, co-branding and co-marketing scenarios that were discussed before the beer was even in production. We all wanted to cater the beer to the band as much as the beer catered to Riverside Odds fans. This truly is a marriage in punk rock-craft beer heaven. “Get Into It” is available now for pick up or local delivery on the Round Guys Brewing Company website.
Along with the Riverside Odds collaboration beer release, Round Guys is happy to announce the return of at home delivery on May 8! Delivery hours will be between 2 p.m. and 6 p.m., seven days a week with same day delivery available if you order by 1 p.m. and are in the 10 mile delivery radius. If outside the delivery radius, please send the pub an email to arrange delivery at [email protected]. If you are ordering this weekend, be sure to stay tuned to Round Guys Facebook page for a special online coupon code for some Mother’s Day savings! Wouldn’t Mother’s Day be so much better with Round Guys beer?
Round Guys Brewing Company
May 10 - Mother’s Day Online Sale | Check the Round Guys Facebook page for an online coupon code
May 12 - Taco Tuesday and Coloring with Phil Deaver and special guest, RW Hellborn, from Riverside Odds| 7 p.m. | Featuring a new taco cooking instruction each week
The Underground by Round Guys Brewing Company
May 11 - Yoga with Sheridan Broadcast | 7 p.m.
See also:
Pick Up Your Crayons With Local Super Hero Band, The Stereotytans
Round Guys Brewing Company Rolls Out Virtual Events, Including Taco Tuesday Instructions
LMI Celebrates 10th Anniversary, Victor Traps And Rich People Are In Town
Athensville and Singer-Songwriters Round Return to The Underground
Movie Night And Drag Bingo This Weekend At The Underground
