(The following is a press release, courtesy of the Colmar Fire Company.)
The Colmar Fire Company is excited to announce a creative
new initiative to recruit more volunteers into its growing ranks. Following up
on the progress of launching its new recruitment-focused website in
December-2018, the fire company embarked upon a project to create an animated
recruitment video with its strategic partner, First Arriving, a Richmond, VA
headquartered marketing and technology company focused on the public safety
market.
The four-part animated short will be officially launched on the fire company’s website and social media channels starting March 11 at 6 p.m., with subsequent launches at 6 p.m. on the next three consecutive “Watch Party Wednesdays.”
Creation of the animation was led by First Arriving’s animator Jonathan Weiss, creator of “The Call: A Portrait of America’s Volunteer Fire Service,” which is an Internet-favorite that provides insight into the value of the service volunteer firefighters deliver in the United States. An experienced animator, Weiss himself is a volunteer fire chief in Vermont.
Colmar’s Recruitment and Retention Coordinator, Asst. Chief Justin Tohanczyn saw “The Call” and knew that it was a format they wanted to use to tell the story of the great work their volunteers do in their community. That’s when he reached out to First Arriving to make it happen.
“First Arriving executed our vision for the videos better than we could have hoped for; the look, feel and storyline fit our mission perfectly,” Tohanczyn said.
“We love it when our partners think big, and animation made this a big, fun project to help the small but growing Colmar Fire Company increase their ranks,” said Tiger Schmittendorf, vice president of strategic services for First Arriving and also a volunteer firefighter outside of Buffalo, NY.
The animated clips follow three of Station 12’s firefighters, two males and a female from diverse backgrounds and occupations and tell the story of how they fit volunteer service into their busy lifestyles. The series answers the question of “Who answers the call for Colmar?” showing how each featured member is “just like you, except…” they’re also a Colmar volunteer firefighter who save lives, save property and save millions of tax dollars. Each video ends with sharing the call-to-action: “Do you hear the call?” along with the fire department’s website where interested individuals can sign up to learn more about serving.
The all-volunteer fire company is currently seeking community-conscious citizens to serve as firefighters, junior firefighters (Ages 14-17), emergency medical technicians, fire police officers, driver/operators and support staff to perform critical but non-emergency roles such as event/fundraising coordinators, photographers, ladies auxiliary, data entry specialists and housekeeping and maintenance staff.
If you or someone you know is interested in joining their team, visit colmarfire.com to complete a simple online inquiry form, email [email protected] or call 215-822-1444 to learn more today.
See also:
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Two Injured After Car Overturns Into Municipal Sewer Storage Tank On Sunday Morning
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Heavy Smoke Reported At Zeigler Apple Cider Plant In Hatfield (Updated)
